Sr. Content Strategist, Patient Education

WebMD is a leading digital health company whose mission is to provide consumers, patients, and healthcare professionals with trusted, accessible health information and tools. Through its WebMD Ignite division, the company develops patient education content, clinical decision support, and digital health solutions that serve health systems, payers, and providers MD reaches millions of people across its platforms and is actively integrating AI-enabled technologies into its content and product ecosystems.

This Senior Content Strategist position sits within WebMD Ignite and is focused on guiding the strategic vision for patient education assets across multiple products and solutions. The role exists to ensure that health education content is engaging, discoverable, and optimized for consumer and patient journeys across applications and platforms, while integrating seamlessly into clinical workflows. You would collaborate on AI-enabled content orchestration and governance, ensuring content is optimized for generative and agentic technologies.

The position works across editorial, product, technical, and clinical teams, partnering closely with UX, Product Managers, Knowledge Engineering, Search, and Content Integration functions.

You would define content themes and project priorities that align with consumer health trends, clinical health trends, and client needs for consumer engagement and patient education. You would utilize agentic AI for automated governance, auditing activities, and programmatic asset mapping for both internal and external use cases, and leverage AI for automated clinical auditing and drift detection to flag outdated content when medical guidelines evolve.

You would engage with clients and prospects to understand their needs and translate them into editorial solutions that support self-serve use cases and EMR integrations. You would partner with UX and Product Managers to ensure content is designed to work within modern application layouts, mobile interfaces, and clinical workflows from the outset.

On the interoperability side, you would partner with Content Integration and Knowledge Engineering to align content and metadata models so the library is FHIR-ready for EMR data exchange. You would work with technical teams on AI-driven clinical decision support that merges encounter data with ambient AI transcripts to improve real-time content recommendations for clinicians. You would also work with Knowledge Engineering and Search teams to identify intent gaps in consumer and patient libraries and develop content that answers the questions people are actually asking online.

You would lead training and enablement for team members and freelancers to incorporate AI agents and automations into content strategy and development, and partner with Product and Tech on user acceptance testing and training for AI-driven products. You would manage the intake and prioritization process for new content and asset requests, using data to prioritize high-impact projects. You would continuously collaborate on refining content and asset production workflows to reduce time-to-market through AI-assisted automation of clinical and content tasks.

You would also collaborate on the full content lifecycle, from research and intake to production, and contribute to AI-assisted workflows including metadata management and summarization within the content management system.

You would need a Bachelor's degree in Communications, Journalism, Public Health, Health Education, or a related field, with a Master's level qualification preferred. You would need at least five years of experience in content strategy or patient education, specifically focused on B2C…