Marketing Manager

At LGA, our primary focus is on our people. The Marketing Manager supports LGA's growth strategy by managing day-to-day marketing operations, supervising staff, and ensuring that campaigns and communications align with firm goals and brand standards. The Manager translates strategic direction from leadership into clear, executable plans. This role combines hands‑on project oversight with mentoring and quality review responsibilities to strengthen the team's performance, consistency, and professional development.

This role is part of the Professional Support Team.

• Strategic Execution:
  • Translate firm and service-line priorities into actionable marketing plans and timelines.
  • Maintains and manages the content and thought leadership calendar.
  • Works closely with Firm Leaders to create and execute marketing strategy and initiatives for growth of niche practice areas.
  • Leads content strategy across newsletters, videos, and campaigns.
  • Proactively presents marketing ideas for marketing programs, strategies, and budgets that will position the firm for growth.
  • Manages strategic projects such as DEIB initiatives and sponsor ships.
  • Monitors and reports performance metrics to the Director.
  • Own certain Go to Market plans and their executions.
• Content Development:
  • Review and approve firm-wide marketing materials, collateral, and digital content for consistency and quality.
  • Work closely with the Graphic Design Specialist to maintain brand integrity across all platforms.
  • Partner with subject matter experts to develop and refine thought leadership content.
  • Serve as a gatekeeper for messaging tone, language, and professional standards across the department.
  • Writes and edits press releases and sales materials.
  • Coordinates content with Service Line Leaders (e.g., business advisory services, tax, audit).
  • Oversees timely distribution of newsletters and social media campaigns.
• Event Management:
  • Oversee the execution of webinars, client events, and sponsorship activities.
  • Manage timelines, budgets, materials, and staffing to ensure professional presentation.
  • Collaborate with leadership to assess ROI and plan future engagement opportunities.
• Project Management and Systems:
  • Owns proposal standardization and execution across all service lines.
  • Assists with improving internal marketing processes.
  • Ensures brand consistency by establishing and maintaining standards throughout all brand touch points.
  • Utilizes Hub Spot for CRM, automation, and campaign tracking.
  • Provides support for Word Press site updates.
• Leadership and Team Management:
  • Supervise and mentor the Marketing Coordinator, Specialist, and interns to ensure high‑quality output and professional growth.
  • Review, edit, and approve marketing materials, social content, and campaign deliverables prepared by junior staff for brand, tone, and accuracy.
  • Delegate tasks strategically to balance workloads and optimize team strengths.
  • Conduct regular one‑on‑one check‑ins and provide timely feedback and coaching.
  • Partner with the Director of Marketing on resource planning, recruiting, and onboarding of new team members.
  • Identify process gaps, propose system improvements, and lead implementation to increase team efficiency and data integrity.
• Researches new industry niches and service areas.
• Assists the team with projects that need finalization and shepherding to completion and helps build on a marketing operations foundation and bring it forward.
• Support the Director of Marketing on budgeting, vendor management, and strategic partnerships.
• Prepares and responds to applications for awards and recognitions relevant to the firm's business.
• Manages vendor relationships as needed.
• Support ad hoc projects, administrative tasks, and team/firm initiatives as needed.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 6-9 years experience in a related field

• Advanced proficiency in Microsoft Office Suite (Word, Excel, Outlook, etc.).
• Proficiency or advanced proficiency in Hub Spot or related marketing automation.
• Experience with the CCH Suite of Products (Pro System fx Tax, Engagement, Document, Portal) is a plus.
• Ability to review and…