Outbound Marketing Specialist

About the job Outbound Marketing Specialist

Outbound Marketing Specialist needs 3+ years of B2B experience.

• Onsite, one day a week in the Woburn office, either a Tuesday or Wednesday.
• Bachelors degree required; advanced degree in Business Administration or Marketing a plus.
• 3+ years of B2B experience.
• Proficiency in MS Office, CRM (Salesforce and Pardot preferred), and social media platforms (Linked In preferred).
• Experience in data management and analytics a plus.
• Strong experience in outbound marketing strategies, lead generation, and mining company data to enable sales efforts.
• Wireless or Telecom industry and business-to-business experience preferred.
• Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
• Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.

• Conduct research on industry-specific programs and partner with Account Marketing Manager to develop lead generation plans.
• Identify customer personas and ideal customer profile for targeted campaigns.
• Use external tools to source leads and contacts, based on the established customer profile.
• Collaborate cross-functionally with customer-facing teams to properly position the company in the marketplace.
• Leverage internal expertise, industry intelligence, company data, and third-party tools to create marketing campaigns that help market-level sales teams drive new business.
• Gather market intelligence to develop campaign content, which may include emails, blog content, presentations, info graphic, sales enablement, and webpage content.
• Collaborate with Sales Operations to measure and report on the success of campaigns and optimize approach based on analytics and data.
• Communicate results, working cross-functionally with teams on initiatives to improve sales pipeline.