Product Manager

Job Title Product Manager Location Woking The  Product Team is responsible for product definition and product lifecycle management for all McLaren vehicle programmes. From the long term portfolio and strategic positioning, through to the products we are launching today.

As a Product Manager, the role will include the development of product requirements and feature assumptions which support the product positioning and target customer needs, leading the production definition process, incorporating the product go-to-market launch strategy, and the development of key strategic marketing messages and technical product detail.

By championing the product vision both within the business and at external events and will be the single source of truth and voice of the customer for all product direction.

Success in this area requires a deep understanding of the automotive industry and market (customer, competition, trends, technologies, international legislative frameworks, environmental factors and pricing), a passion for developing outstanding automotive products, the ability to manage and balance competing requirements (customer, financial, technical, legislative) ensuring best overall value to the business, plus the ability to work closely with and develop strong relationships with all parts of the business.
** Product Positioning**§ Coordinate market studies and research activities§ Detailed understanding of the core and adjacent competitor offerings.§ Translation of product positioning into key USPs and Why-Buys.§ Support product benchmarking and static/dynamic vehicle evaluations at each stage of the project.
** Target customer**§ Identification and in depth understanding of the vehicle target customer.§ Ensure 'Voice of the Customer' is heard in all product development activities, helping to guide the direction, inform trade off decisions and protect the original product strategic intent.
** Product definition and lifecycle management**§ Work with the Product Development teams to develop the product attribute/content positioning; managing trade-offs to achieve best product fit for customer / brand / financials.§ Own and develop the product lifecycle to optimise offer, competitiveness and business case contribution; including bodystyles, powertrain strategy, variants and special editions strategy, trim walks, features, options, accessories and colour & trim strategy.§

Lead the change control and documentation of product direction documents.§ Embed Accessories and MSO content strategies to the product.§ Work with Product Pricing, developing price and take rate assumptions to feed the business cases for all Trims, Options & Accessories§ Drive the product direction sign-off through development and delivery of compelling presentations and product proposals to the Senior Leadership team.§

Working closely with the Product Strategy, Engineering and Finance teams to refine the business case for all product programmes, options and accessories, managing unit economic costs, model and market mix, overall programme investment and resultant profit and pay back periods.§ Through continuous monitoring of the vehicle sales performance across all markets, develop MY strategies which enhance and optimise the customer offer throughout the lifecycle, maximising the bottom line.
** Product communications and marketing**§ Develop key customer facing strategic product messaging, including target audience specific USPs, Why-Buys and Sales arguments and translate these with the Marketing team into appropriate and compelling marketing assets.§ Develop of Product Guide assets to provide complete product information to the wider business in support of Product launch and go-to-market activities, arming the sales and…