ODG Digital Engagement Manager

No Relocation Assistance Offered

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.

Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location:

Woking

Reporting to:
Director, Marketing ODG (West)

Salary range pa: £53,100 - £59,000

At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets.

Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

The ODG Digital Engagement Manager leads the digital transformation of how Hill’s engages with Veterinary professionals across the Western Europe Hub (Netherlands, Belgium, United Kingdom and Ireland). This role leads a team of Digital Engagement Specialists and focuses entirely on building preference, recommendation, and advocacy for Hill’s among veterinary professionals and pet parent demand. He/she owns the hub Digital Ecosystem including websites, and will design and execute integrated digital marketing and education programs for the professional audience, turning complex nutritional science into credible, practical, and compelling digital content that supports better clinical outcomes.

• Professional Ecosystem Leadership:
  Own, optimize, and manage the hub's professional digital platforms and tools, including website oversight. Champion the usage of highly specific digital touchpoints including Hill’s Vet portal, Quick Reco, Facebook Professional, and professional blogs.
• Scientific Education & Webinars:
  Plan and deliver digital scientific education programs (such as webinars, virtual events, and online courses) in tight collaboration with the Professional Veterinary Affairs (PVA) department.
• B2B CRM & Marketing Automation:
  Design and execute CRM, segmentation, and marketing automation journeys specifically tailored for vets, nurses, and clinics. Manage the professional database, build email workflows, and ensure high-quality 1st-party data collection.
• In-Clinic Digital Integration:
  Develop initiatives that build vet advocacy and recommendation by linking offline/in-clinic activities (such as virtual calls, consulting, and field force automation) with seamless digital follow-up.
• Cross-Functional Orchestration:
  Lead and develop the hub’s Digital Engagement team. Connect professional recommendation programs with consumer activations (managed by the IBE team), ensuring a seamless path from vet recommendation to pet parent action. Use analytics to track professional engagement and optimize campaign effectiveness.

• B2B/Professional Digital Expertise:
  Deep familiarity with digital engagement targeted at healthcare professionals, including CRM/database marketing, professional search, eLearning, and medical recommendation tools.
• Scientific Translation:
  Ability to plan, develop, and localize professional content and assets while maintaining the highest scientific, regulatory, and ethical standards.
• Platform Proficiency:
  Strong working knowledge of professional CRM and workflow builder tools (e.g., Salesforce Marketing Cloud/SFMC), field force…