Head of Supporter Insight

Position: Head of Supporter Insight & Experience
15 Feb, 2026# Head of Supporter Insight & Experience £56,297 yearly
* CV-Library
* GU21, Woking, Surrey###

Job Description Head of Supporter Insight & Experience £56,297pa + excellent benefits

Woking, Surrey GU21 4LL
/ Hybrid Working Hybrid working:
Minimum 40% in person collaboration per month

About the role

We’re excited to be recruiting a Head of Supporter Insight and Experience to lead WWF-UK’s understanding of its supporters and ensure that insight is consistently used to shape strategy, journeys and decisions across the  this role, you’ll lead and shape WWF UK’s supporter insight and experience, owning the frameworks, intelligence and evidence that guide organisational strategy, supporter journeys, investment decisions, product development and innovation.

You’ll build and develop a cross organisational insight capability in a new Supporter Experience Directorate - integrating qualitative research, quantitative analysis, audience segmentation, digital analytics and journey intelligence.

You will play a key change leadership role, embedding insight led ways of working across Fundraising, Communications, Digital and Technology, and championing a shared understanding of supporter needs and behaviours. A core part of the role is driving digital experience improvement and working collaboratively across teams to inform system development, UX design and experience innovation.

Skills and experience

You’ll bring the skills and experience needed to succeed in this role, including:
Proven experience leading organisation-wide qualitative, quantitative and digital insight programmes Strong understanding of supporter or customer behaviours, needs and motivations, with proven experience in supporter segmentation and audience frameworks, as well as journey analysis, mapping and reporting.

Experience of leading innovation pipelines, including developing business cases for improvements or investment and managing initiatives, from concept to delivery. Strategic insight leadership and communication skills, able to turn complex evidence into clear organisational direction, priorities and recommendations. Ability to influence senior stakeholders and embed insight led ways of working across fundraising, communications, technology and product teams. Strong people leadership skills, with experience building, leading and supporting insight, research or innovation teams.

Proven ability to deliver insight and experience improvements in a fundraising, membership, charity or purpose led context (B2C and/or B2B). Degree level qualification, or equivalent experience, demonstrating strong capability in insight, data, digital, marketing or analytical disciplines.

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:
Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays Flexible working options, to support your work life balance 7.5% employer contribution to pension, rising to 10% with employee contribution Learning and development opportunities to help you grow Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UKWe’re a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

How to apply

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