Paid Media Consultant. Knaphill LilyLifestyle

Paid Media Consultant – B2B Marketing Agency, Woking, Surrey

Salary: £35,000 - £45,000. Hybrid working – 2 days per week in the office.

This is a well‑established B2B digital marketing agency with a strong team that enables career progression.

You will be a commercially minded Paid Media Consultant leading the delivery and optimisation of high‑impact digital campaigns for B2B clients. Your responsibilities include shaping performance strategies, utilising AI, managing key client relationships, and collaborating across teams to deliver exceptional results. You will apply expertise across Google Ads, Meta, Linked In, Reddit, and Spotify, and possess a deep understanding of how paid media integrates with Mar Tech and CRM ecosystems.

• Lead the development of integrated, cross‑channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
• Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, Linked In, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
• Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
• Collaborate with Data and Mar Tech specialists to ensure seamless lead capture, tracking, and attribution across the sales funnel.
• Review and QA campaign setups, audience builds, and reporting outputs to maintain high quality and consistency across all client accounts.
• Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.
• Work closely with Account Manager, SEO, Creative, and Marketing Science teams to deliver integrated, insight‑driven marketing strategies that connect across channels.
• Stay up to date with emerging paid media platforms, B2B marketing trends, and automation tools, bringing innovative ideas and testing opportunities to the team.
• Leverage and test different AI platforms to accelerate paid media growth for clients, and efficiency for how we work as a team.
• Support the Head of Department in refining internal processes, improving efficiency, and implementing best‑practice methodologies across the department.

• 3+ years' experience in paid media, within a B2B agency or performance marketing environment.
• Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, Linked In Ads, and at least one of Reddit Ads or Spotify Ads.
• Direct experience in implementing AI into paid media and paid media workflows.
• Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms (Hub Spot, Salesforce, or similar).
• Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
• Confident communicator, able to present strategies and results clearly to senior client stakeholders.
• Excellent organisational skills, managing multiple accounts with attention to detail and accountability.

• Experience with lead scoring, conversion tracking, and marketing automation workflows.
• Familiarity with account-based marketing (ABM) and intent data tools.
• Experience managing large budgets (≥ £500k monthly spend) and complex international accounts.

Note:

Sponsorship will not be offered; candidates must have independent right to work in the UK and be within commuting distance of Woking.