Omnichannel Search Specialist

Location

Woking, UK

Director, Digital Transformation, Northern Europe

Colgate-Palmolive is undergoing an exciting strategic pivot toward omnichannel demand generation. As our Omnichannel Search Specialist
, you will be at the heart of this evolution. You’ll spearhead digital initiatives that accelerate brand expansion, reporting directly to the Director of Digital Transformation, Northern Europe.

Your work will be pivotal in maintaining high visibility and brand integrity across Amazon, Google, and retailer platforms. You will pioneer Generative Engine Optimization (GEO) strategies, ensuring our brands thrive in AI-driven search environments. You won’t just be analysing data; you’ll be telling the story behind it to influence our search mindset and culture across the Northern Europe Hub.

• Strategy & Execution:
  Design and deliver omnichannel search campaigns that drive meaningful connections and conversions.
• AI Innovation:
  Monitor our presence across AI engines (e.g., Google AI Overviews, ChatGPT), identifying opportunities to optimize our messaging and authority.
• Data-Driven Insights:
  Translate complex marketing data into clear, actionable insights that help us reach our performance goals.
• Collaboration:
  
  Partner with eCommerce, Media, Data, and Marketing teams to implement AI-friendly content (like FAQs and clear summaries) and maintain consistent, high-quality messaging.
• Continuous Improvement:
  Execute A/B and customer experience testing throughout the customer journey—from ad creative to post-conversion loyalty.

• A passion for the evolving search landscape and a curious mind—especially regarding Generative Engine Optimization (GEO) and optimising for LLM-based platforms.
• The ability to bridge the gap between technical data and human behavior, looking beyond traditional clickstream metrics.
• Experience in search, digital analytics, or performance marketing (agency or client side).
• A "can-do" attitude! You’re a self-starter who enjoys working in a fast-paced environment, raising consensus, and inspiring colleagues at all levels.
• A collaborative spirit—you’re not afraid to roll up your sleeves and lead by example.

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.