Senior Digital Channels Analytics Manager

Job description

Join us at WWF-UK – Senior Digital Channels Analytics Manager

Location: Living Planet Centre, Woking, Surrey
Contract: Permanent, fulltime (35 hours)
Hybrid working: Minimum 40% in person collaboration per month
Salary: £45,167
Safeguarding level: Level One

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

We’re excited to be recruiting a Senior Digital Channels Analytics Manager to join WWF-UK.

In this role, you’ll lead our digital channel analytics capability across web, email, social and paid media, helping teams understand what is working, where we can improve and how digital activity supports supporter experience, engagement and meaningful action.

You’ll act as the organisational expert for digital channel analytics, providing the insight, standards and expertise needed to inform decisions across fundraising, communications and digital activity. You’ll help ensure our digital data is robust, compliant and actionable, and that insight is used consistently to improve performance, planning and evaluation.

You’ll own and develop our digital analytics tools and platforms, including Google Analytics, Google Tag Manager, Hotjar, Hootsuite and native social analytics tools. You’ll also support consistent campaign tracking, clear governance and accessible reporting across our digital estate.

This role will involve providing high-quality insight across web, email, social and paid media, including social listening, sentiment analysis, paid media attribution, A/B testing and conversion optimisation. You’ll work closely with teams and agencies to ensure tracking is set up effectively, learning is captured and insight is translated into practical recommendations.

You’ll also play an important role in supporting compliance, including cookie banner management and alignment with GDPR, ePrivacy and ICO guidance. Alongside this, you’ll monitor emerging trends, technologies and changes in the digital media landscape, helping WWF-UK understand what they mean for analytics, measurement, SEO, GEO and brand traffic.

• Significant experience working in a digital, new media or marketing analytics role
• Deep expertise in digital and social analytics, with the ability to interpret performance and identify strategic implications
• Advanced Google Analytics and Google Tag Manager expertise, including implementation, event tracking and data layer understanding
• Experience owning or managing digital analytics tools and platforms, with a strong focus on data quality, access controls, naming conventions and documentation
• Strong understanding of campaign tracking, attribution and digital measurement across web, email, social and paid media
• Experience delivering clear, accessible reports, dashboards and presentations that support decision-making
• Strong communication skills, with the ability to translate complex technical insight into clear, actionable guidance for different audiences
• Strong stakeholder management skills, with the ability to build trust in insight, recommendations and measurement approaches
• Understanding of data protection, GDPR and ePrivacy requirements relevant to digital analytics and measurement
• Ability to manage competing priorities and reporting needs while maintaining quality and consistency
• A proactive, analytical mindset with a focus on continuous improvement
• A clear commitment to WWF-UK’s mission, values and ethical standards

• Experience using tools such as Hotjar, Hootsuite, Brandwatch, Looker Studio, Tableau or Power BI
• Experience using social analytics and listening tools, including sentiment analysis and competitor benchmarking
• Experience supporting paid digital media measurement across platforms such as Meta and Google Ads
• Experience working with fundraising, supporter or first-party data to inform insight and decision-making
• Experience with A/B testing and conversion optimisation tools, such as AB Tasty
• Experience with SEO and GEO tools such as Moz, Ahrefs or SEMrush
• Experience identifying emerging trends and…