ODG Marketing Analyst

No Relocation Assistance Offered

Location:

Woking, Surrey

The Omni Demand Generation (ODG) Analyst is the key driver of data‑driven insights and measurement for our demand generation model. This role establishes a unified view of performance that connects cross‑functional Omni KPIs to inform the fluid optimisation and reallocation of budgets and resources across all commercial levers.

This is a highly analytical role focused on measuring the effectiveness of activation strategies and providing strategic recommendations to drive measurable business growth. The ODG Analyst works closely with the Commercial Country teams to ensure all activities are measured and optimised based on performance data. By leveraging modern data visualisation and cross‑commercial analytics, this role ensures our omnichannel strategies win the omni‑shopper.

The position reports into the ODG Marketing Director of the West Europe Cluster.

• Performance Measurement & Modeling:
  Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster’s commercial efforts to drive brand purchase and advocacy.
• Competitive Intelligence & RGM Support:
  Monitor competitor activity (including promotional pricing and mechanics) and ensure learnings are actioned. Support Revenue Growth Management (RGM) strategies, pricing tracking, and portfolio/SKU rationalisation analytics.
• Shopper Marketing Measurement:
  Measure the performance of shopper strategies and materials to drive demand and analyse the effectiveness of localisation and deployment of omnichannel Point of Purchase (POP) assets.
• Insights Generation:
  Generate actionable insights derived from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.
• Content Performance Analysis:
  Monitor and evaluate the performance of the localised content strategy rooted in the BEP, ensuring local and cultural overlays contribute to marketing objectives.
• Performance Management:
  Own the analytics discipline for monthly reviews (MoDi), through performance dashboards and deep‑dive analysis, focusing on ODG KPIs and ROI.
• Data & Tool Proficiency:
  Act as the cluster expert on ODG data sources and AI‑enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.

• Growth Mindset:
  Operate in a fluid, cross‑commercial environment where budgets are reallocated based on a holistic view of performance.
• Data Modelling & Visualisation:
  Design, implement, and maintain advanced analytical models and dashboards for senior leadership.
• Omnichannel & Commercial Acumen:
  Understand commercial levers such as pricing, promotions, and distribution, with knowledge of e‑commerce, retail environments, and the omni‑shopper journey.
• Analytics Translation & Proficiency:
  Leverage AI‑enabled tools and cross‑commercial analytics to monitor execution effectiveness and ensure optimal resource allocation. Communicate complex technical data to non‑technical audiences.
• Strategic Syncing:
  Work as part of a “One Commercial Team” with Marketing, Customer Development, and SMEs to deliver unified brand experiences.

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, or a related quantitative field.
• 3+ years of experience in Data Analytics, Business Intelligence, Sales, or a related quantitative role, ideally in matrixed organisations.
• Proven critical thinking and advanced problem‑solving capabilities, including the ability to uncover measurable insights from large datasets.
• High proficiency with data visualisation tools (e.g., Domo, Tableau, Power BI, Looker, Sigma).
• Strong understanding of the Consumer Journey Methodology and its impact measurement.
• Strong collaboration and project management skills.
• Excellent oral and written communication skills with the ability to tell a story with data.
• Fluency in English (written and oral).

• Experience in Data Analytics/Business Intelligence, Marketing, or Customer Development.
• Pet Nutrition or related…