Brand Manager

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

No Relocation Assistance Offered
Job Number#170550 - Surrey, England, United Kingdom

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.

Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Woking UK

Professional Marketing, Customer Experience

Group Brand Manager, Northern Europe

Are you ready to drive market leadership and truly make an impact on oral health across Northern Europe?

We are seeking an enthusiastic, strategic, and collaborative Professional Brand Manager to lead our key therapeutic and consumer toothpaste portfolio. This isn't just a marketing role—it's an opportunity to be a category expert and influencer, shaping professional recommendation and market growth for essential oral care products.

You'll be instrumental in establishing our brand as the leader in everyday caries and sensitivity prevention, directly impacting millions of lives through dental professional advocacy. If you thrive in a dynamic, international environment and are passionate about building strong relationships, we want to hear from you!

As the Professional Brand Manager, you will be the visionary and commercial driver behind our professionally-focused toothpaste portfolio across the Northern Europe Hub (UK, Ireland, Sweden, Denmark, Norway, Finland).

Market Leadership:
Drive all key performance indicators (KPIs), including market share growth, net sales, margin, and professional recommendation objectives.

Professional Advocacy:
Strategically grow awareness and understanding of our product benefits among the dental profession to inspire and drive chairside recommendation.

Strategic Growth:
Partner with the European team to assess opportunities, build a robust 5‑year innovation pipeline, and expand market demand.

External Influence:
Liaise with and influence key external collaborators and Key Opinion Leaders (KOLs) to build brand advocacy and inform our strategic direction.

Go-to-Market Ownership:
Lead the end-to-end commercialisation and go-to-market strategy for all new product launches across Northern Europe.

• Own the development and execution of the annual brand plan, securing alignment and consensus across all internal partners.
• Create and implement targeted initiatives to drive volume and net sales growth across the Northern Europe Hub.
• Serve as the primary communication point for the portfolio, developing compelling training and detailing materials for our internal teams (e.g., Oral Care Consultants, Customer Development).
• Lead the progression of NPD projects with the EU team and spearhead the local development and implementation of the go‑to‑market plan, including business case creation, forecasting, and gaining launch approval.
• Collaborate closely with the N. Europe Professional Group Brand Manager and external agencies to identify market expansion opportunities using deep market insights.
• Strategically manage the advertising and promotions (A&P) budget to ensure maximum return on investment.
• Partner with the Scientific Affairs team to lead comprehensive product training for our Oral Care Consultants, ensuring they are fully equipped…