Senior Customer Development Manager TikTok

Job Title

Senior Customer Development Manager Tik Tok

Woking, UK

Travel Required?: 25% of time

Customer Development Director Value & eCommerce

The Senior Customer Development Manager (SCDM) for Tik Tok Commerce is a critical and exciting leadership role blending e-commerce strategy and Customer Development execution, responsible for defining, developing, and executing the commercial growth strategy for Colgate‑Palmolive brands across the Social Commerce and Tik Tok ecosystem in particular (including Tik Tok Shop, in‑feed shopping, and live commerce). This role acts as the primary commercial interface, leveraging e-commerce best practices and managing the strategic partnership with Tik Tok and other social platforms, ensuring Colgate‑Palmolive capitalizes on social commerce trends, drives measurable Net Sales and embeds our brands within one of the world’s fastest‑growing retail channels, driving profitable volume growth and channel share.

• Partnership Leadership: Serve as the strategic commercial lead for the Tik Tok platform partnership across Key Strategic Markets, negotiating joint business plans, securing optimal media placements, and developing trade strategies to drive category growth on the platform.
• P&L Accountability: Own the commercial forecast, budget, and targeted P&L delivery, ensuring Gross‑to‑Net efficiency, monitoring key performance metrics, Return on Ad Spend, and profitability across all Tik Tok‑driven transactions.
• Content‑to‑Commerce Integration: Lead the strategy for connecting organic and paid Tik Tok content directly to commercial outcomes, working closely with Marketing and Brand teams to build effective content monetization models.
• Working closely with cross functional Brand / CX / IMC teams fully embed optimized content approach into commercial driven strategies

• Internal Alignment: Serve as the internal commercial expert on Tik Tok, ensuring Brand, Supply Chain, and Legal teams align on platform requirements, policy updates, and optimal inventory flow to minimize out‑of‑stocks.
• Live Commerce Strategy: Develop and manage the end‑to‑end strategy for live shopping events, coordinating logistics, host talent, inventory, and promotional calendars to maximize viewership and conversion.
• Channel Optimization: Working closely with Brand & IMC Managers to continuously analyze and optimize the product catalog, storefront, and user experience within the Tik Tok Shop interface, ensuring products are discoverable, correctly priced, and flawlessly executed.
• Campaign Management: Lead the planning and execution of all Tik Tok‑specific commercial campaigns, sales events, and new product launches within the platform.

• Performance Monitoring: Utilize Tik Tok’s native analytics tools and internal data to generate deep commercial insights, identifying trends, forecasting demand shifts, and optimizing media spend allocation.
• Customer Journey Mapping: Analyze consumer behavior within the social commerce environment (from discovery to purchase) to refine content strategy and increase conversion rates.

• Education: Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• Experience: Minimum 5 years of experience in Customer Development, Strategic Key Account Management, or any other relevant experience.
• Platform Expertise: Hands‑on knowledge of social commerce ecosystems, live commerce mechanisms, and optimization strategies.
• Commercial Acumen: Management of the commercial P&L, driving Gross‑to‑Net efficiency, negotiating complex media/retail deals, and achieving ambitious targets.
• Skills: Strong analytical capabilities, excellent negotiation skills, and the ability to effectively collaborate with cross‑functional teams (Digital Marketing, IMC, Supply Chain, Brand & Finance).

• Agility & Adaptability: Ability to thrive in a fast‑paced, constantly evolving media and retail environment.
• Creative Commercial Thinking: Capacity to connect creative content trends with measurable commercial outcomes.
• Negotiation & Influence: Proven…