Brand Manager

UK Brand Manager – Yum! Brands

Join to apply for the UK Brand Manager role at Yum! Brands

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe.

That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore.

We’re not only the largest Mexican‑inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world:
Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that haven’t been done before…we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self‑expression, strives for a better future, and brings the fun while we’re  fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

And all of that comes with fun, year‑round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion‑fuelled fun? Learn more about the role below.

We are looking for a marketing rock star, who has a unique combination of strong creative thinking and a commercial mindset, with a restless drive to grow brand awareness.

We need someone who loves tacos, has a real passion for marketing and delivering winning results. We are seeking a broad leader with a growth mindset to pave the future for Taco Bell.

You will report directly to our UK Head of Marketing who will champion and coach you to success.

We also need people comfortable working in a more entrepreneurial “start‑up” environment. You will think strategically and commercially, but also be prepared to roll up your sleeves and get stuck into the execution phase for key projects.

• Be the strategic and commercial business owner to deliver a marketing strategy that super‑charges our retail footfall to our restaurants and re‑enforces consumer perception.
• Work on below and above‑the‑line campaigns, managing creative agency partners and influencing stakeholders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix.
• Lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time.
• Lead a cross‑functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy.
• Build strong relationships with Franchise partners to implement the brand strategy.
• Identify the opportunities to grow revenue by driving relevance and distinctiveness to increase the awareness of the brand through a pipeline of core activations, limited time offers and value plays.
• Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives.
• Partner with the Digital Marketing Manager to ensure integration across all marketing online programs.

• At least 5 years of professional non‑internship marketing experience.
• Worked your way up the marketing ladder in a QSR, retail, FMCG or food related industry, working on big brand building and commercial performance marketing initiatives.
• Strong, relationship‑focused leader with a proven track record of inspiring and influencing cross‑functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment.
• Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets.…