Marketing Coordinator

Impact Food Group

At Impact Food Group, we’re more than just a school caterer. We’re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We’re constantly learning, evolving, and improving — every way, every day.

Through our industry-leading brands —
Innovate, Hutchison, Cucina, and Chapter One — we cater for over 800,000 students and operate in more than 900 schools nationwide, growing every year.

We’re now looking for a talented and highly organised Marketing Coordinator to join and play a vital role in supporting our business.

Guided by our values integrity, bold, impactful, humble and community
; you will help us shape a workplace and culture we can all be proud of.

The Marketing Coordinator will bridge our central marketing team and operational business, rolling out best-practice marketing across all schools to drive participation, meal uptake, and customer experience. Reporting to the Head of Marketing & Communications it will be 2 days in the office or at sites and 3 days WFH.

• Tailor business-wide marketing plans and campaigns that drive awareness, participation, and meal uptake with site specifics.
• Support retention activity, added-value initiatives, and adapt toolkits and campaigns to drive measurable impact.
• Support in the execution of Trust/school-specific marketing activity for new and existing sites, including launch campaigns, signage rollouts, and website content updates.

• Lead on site-level execution of food marketing activity including menus, meal deals, promotional campaigns, and theme days.
• Help develop engaging, customer-facing materials that drive awareness and uptake across students, parents, and staff.

• Support in the development and continuous improvement of IFG’s Perfect Site model.
• Support operational teams by tailoring best practice to provide canteen layouts, merchandising, point-of-sale, and customer experience best practice.
• Ensure school sites are fully equipped with marketing materials and signage that reflect brand standards and engage students.

• Set up and run student panels, both face-to-face and digitally, to gather quantitative and qualitative insights.
• Analyse findings and translate them into actionable recommendations that inform menus, marketing campaigns, and customer experience improvements.

• Support delivery, analysis, and reporting of client and consumer surveys.
  
  Support sites with action plans to ensure insights are embedded into site-level operations.

• Develop creative, impactful content using Canva and other tools for campaigns, promotions, website updates, and awards submissions (local and national).
• Support with copywriting, design, and deployment of site-level communications, including school launch materials, digital signage, and online portals.
• Ensure all communications across new and existing schools are engaging, consistent, and aligned with IFG brand standards.

• Has proven experience in marketing, ideally in a retail, food service, or consumer-focused environment.
• Understands the power of great customer experience in driving participation and sales.
• Is confident engaging with different stakeholders - from students and parents to clients and site teams.
• Has strong project management skills with the ability to balance multiple priorities, including school mobilisations.
  
  Can translate insight into actionable marketing activity.
• Creative, with a flair for content creation, design, and digital communications.
• Confident communicator, able to present ideas and influence at all levels.
• Flexible and willing to travel to sites across the UK 2-4 days a month.
• Experienced User of Canva
• Experience of Working with digital Content Management Systems
• Video/Photography to a Good Standard
• Experience of using CRM Systems
• Video Editing (e.g. Capcut)

If you’re a collaborative, solution-focused professional who thrives in a busy and purposeful environment, we’d…