Brand Manager

Welcome to KFC. Home of the real ones.

We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.

Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.

What’s the gig? Well, you support our restaurants - and we’ll support you every step of the way. Simple. Our doors are open - and they can take you anywhere.

All we ask is that you be you. Because that makes us, us. Sound good? Great. Let’s find out about that job.

Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We don’t just make ads - we build love, drive growth, and stay one step ahead of what’s next.

You’ll be part of our LTO Team within Brand, helping create the food moments that keep KFC exciting, relevant and unmistakably KFC. Reporting into the Senior Brand Manager, you’ll help shape and deliver our pipeline of Limited Time Offers and Tasting Menus, turning brilliant ideas into campaigns that get people talking, craving chicken and through our restaurant doors.

This is a role for someone who loves the big idea but is just as happy making it happen. You’ll bring together teams from across KFC and our agency partners to take activity from strategy and brief right through to launch.

• Shape the plan: Help build and deliver the marketing strategy and calendar that drives consideration, footfall and reinforces KFC as a modern brand serving seriously good fried chicken.
• Find our next growth opportunity: Use consumer and commercial insight to identify opportunities to grow penetration through core menu activations, Limited Time Offers and Tasting Menus.
• Bring the seasons to life: Lead seasonal activity end-to-end, bringing together Product Development, Commercial Finance, Supply Chain and Operations to land brilliant work on time and in full.
• Own brilliant campaigns: Lead campaigns across paid, owned and earned channels, from briefing our world-class agency partners through to managing multi-million-pound media plans across TV, digital, social, POS, activations and more.
• Bring people with you: Build strong relationships with our Leadership Team and franchise partners, creating alignment and turning our brand strategy into action across the estate.
• Test, learn, go again: Stay curious about what’s working, what could be better and what we can steal with pride from around the world. Bring outside inspiration in, test new ideas and use the learnings to make the next thing even better.

• We’re looking for someone with passion, energy and ideas who is ready to hit the ground running!
• You are a leader with stretch to grow in the business and a strong ability to collaborate and take people with you, as you lead them towards your vision
• You see yourself as a people grower and team player and love to get stuck in
• You may be the next KFC Brand Manager but you could be a future CMO
• You’re self-motivated with a drive for action; you take initiative and are comfortable working in a dynamic, fast-paced environment, identifying opportunities for your portfolio and comfortable navigating change.

• This position…