Campaign Lead - Cyber & Secure Communications

Built on a 70-year heritage, Roke offers specialist knowledge in sensors, communications, cyber, and AI and ML. We change the way organisations think and act – through dynamic insights from the analysis of multiple layers of data. We take care of the innovative, technical stuff that keeps everyone safe – that’s our mission, passion, and motivation.

Roke’s Cyber and Secure Communications capabilities strengthen cyber resilience and protect digital systems with secure, high-assurance communications across enterprise and operational domains. These capabilities defend against evolving threats, ensure mission continuity, and safeguard the information environments critical to modern defence, government, and infrastructure — enabling trusted decisions and secure operations at every level. These capabilities include products ranging from secure end user devices through to Cyber Test Ranges and services covering R&D, consultancy and rapid prototyping.

The Cyber and Secure Communications Campaign Lead drives growth for Roke by leading an integrated, cross-functional campaign that aligns customer needs, organisational capability, and market engagement.

The role combines domain authority with campaign leadership; setting strategic direction, orchestrating cross-functional teams, and delivering measurable growth outcomes. Operating through influence rather than hierarchy, the Campaign Lead is accountable for how the organisation defines, positions, and delivers Roke’s Cyber and Secure Communications products, services and solutions.

• Own the end-to-end domain campaign: strategy, priorities, trade-offs, and outcomes
• Develop and maintain a multi-year campaign strategy aligned to corporate growth objectives
• Identify and prioritise target customers, segments, and opportunities
• Act as the escalation point for domain-related decisions and conflicts
• Provide strategic guidance to senior stakeholders on direction and investment priorities

• Serve as the recognised organisational authority for the domain
• Maintain deep, evidence-based understanding of customer missions, operational challenges, capability gaps, and emerging needs
• Synthesise insight from account teams, product, product marketing, engineering, CTO, and external sources into a coherent strategic view
• Represent the domain credibly to internal and external audiences

• Lead a virtual team spanning account teams, marketing, product management, CTO, services, and technical specialists
• Define roles, align priorities, and ensure coordinated execution across functions
• Drive collaboration across organisational boundaries, resolving conflicts and removing barriers
• Integrate contributions into a clear, executable campaign plan

• Understand Roke's Cyber and Secure Communications products, services, and technical capabilities.
• Frame integrated solutions by drawing together expertise from product, engineering, and delivery teams
• Support account teams in aligning capabilities to customer missions
• Translate domain insight into implications for product roadmaps and technology investment
• Identify capability gaps and help shape investment priorities

• Ensure domain narrative and positioning are clear, consistent, and grounded in customer reality
• Work with Marketing on customer needs, value creation, GTM strategy and activation plan to ensure coherent and aligned execution.
• Shape customer demand and influence future requirements
• Enable account teams to identify and progress opportunities aligned to campaign priorities
• Support strategic pursuits where domain leadership adds value

• Cross-functional teams…