E-Commerce Executive

Rowen & Wren

E-Commerce Executive

Reporting to: E-Commerce Manager

At Rowen & Wren, we believe the best ecommerce experiences bring together thoughtful brand storytelling, effortless customer journeys and strong commercial performance.

Our website is currently our only direct sales channel and is therefore central to how customers discover, experience and buy from the brand. We are looking for an E-Commerce Executive to help us ensure the website is always performing at its best, from how products are presented and discovered through to the overall customer journey and experience.

Working closely with the E-Commerce Manager and teams across the business, you’ll play an important role in the day-to-day running and continual improvement of the website, using a combination of attention to detail, commercial awareness and data to identify opportunities and deliver improvements.

This is a hands-on role at the heart of our growing ecommerce function, with the opportunity to develop across Shopify, merchandising, SEO, analytics, customer experience and website optimisation.

• Manage the day-to-day setup and maintenance of products, collections and content within Shopify.
• Support new product and collection launches, ensuring everything is accurate and ready to go live.
• Coordinate product information and assets with Merchandising, Creative, Operations and other teams.
• Carry out website checks and QA to identify errors, broken links or incorrect information.
• Support the implementation and maintenance of Shopify 2.0 functionality.

• Support day-to-day website merchandising, including collections, product ordering, navigation and product presentation.
• Use ecommerce data to understand product and category performance and identify opportunities.
• Work closely with the E-Commerce Manager and Merchandising team to implement changes and improvements.
• Ensure products are presented consistently and effectively across the website.

• Work closely with Creative to implement homepage, campaign and other website content updates.
• Help ensure website content remains accurate, up to date and aligned with the brand.
• Support ongoing SEO activity across products, collections, content and website structure.
• Help optimise page titles, meta descriptions, headings, internal linking and other on-page SEO elements.
• Monitor organic search performance and identify opportunities to improve visibility and traffic.
• Identify opportunities to improve product discovery, navigation and the overall customer journey.
• Support CRO, UX and wider website optimisation activity.

• Produce regular ecommerce reports and analysis using Shopify, GA4 and other relevant systems.
• Analyse product, category and website performance, including sales, conversion and customer behaviour.
• Monitor SEO and organic search performance where relevant.
• Identify trends, issues and opportunities and communicate these to the E-Commerce Manager.
• Support ad hoc analysis and reporting for ecommerce and merchandising.

• Support ecommerce projects and website developments, including testing and implementation.
• Take ownership of smaller ecommerce tasks and projects through to completion.
• Work with Creative, Merchandising, Marketing, Operations and external developers where required.
• Identify opportunities to improve ecommerce processes and reduce manual work.

• Previous experience in ecommerce, digital, merchandising, online retail or a similar environment.
• Experience working with a website or ecommerce platform.
• A technical mindset with a strong attention to detail.
• Confidence working with data and spreadsheets.
• A…