Senior Executive, Paid Media; FTC)

• Full-time

High performance isn't a given. It’s built on standards.
Standards that have driven McLaren for over 60 years.
And if you’re ready for the challenge, that standard is yours to own.
Burning enthusiasm. Constant improvement. The thrill in the pursuit of better.
That’s how we build a legacy. And how you build a career here.
Because racing isn’t just something we do. It’s who we are.
We are racers.
Are you?

Role Purpose

We are looking for a Senior Executive, Paid Media to help maximise the reach, engagement and commercial return of McLaren Racing partner activations through best-in-class paid media, audience targeting and digital distribution.

Reporting to the Manager, Paid Media, this fixed-term role will support the Shark Ninja partnership and lead the planning, execution and optimisation of paid media campaigns that amplify partner content. You will help ensure partner investments deliver measurable business outcomes through effective use of paid social, programmatic advertising, first-party audience targeting and campaign optimisation.

Working across Digital, Marketing and Commercial teams, you will bring hands-on expertise across paid social, paid search, SEO and digital planning, while helping partners unlock greater value from McLaren Racing’s digital inventory through audience insights, performance reporting and technology-enabled opportunities.

Key Responsibilities

Paid Media Execution

• Support paid media planning across Meta, Tik Tok, You Tube, Google, programmatic channels and emerging digital platforms.
• Assist in the development of full-funnel media plans designed to maximise awareness, engagement and conversion.
• Coordinate campaign delivery, optimisation and budget allocation across partner campaigns.
• Ensure campaigns are delivered against agreed audience and performance objectives.
• Test, learn and optimise audience targeting, creative formats and media strategies.

Partner Activation & Distribution

• Develop amplification strategies that maximise the reach of partner content and campaigns.
• Support the distribution of branded content across McLaren Racing’s digital ecosystem.
• Collaborate with Content, Social Media and Commercial Partnership teams to build activation plans focused on audience growth and performance.
• Deliver audience targeting strategies that support fan engagement across competitions, digital experiences and partner campaigns.

Programmatic & Audience Targeting

• Support the delivery of programmatic media opportunities across McLaren Racing’s owned and operated channels.
• Utilise first-party audience data to improve campaign performance and partner targeting capabilities.
• Build audience segmentation strategies using fan behaviours, interests and engagement signals.
• Manage retargeting and lookalike audience approaches to maximise marketing efficiency.
• Support the creation of campaign KPIs and performance metrics.
• Monitor campaign delivery against impression, engagement and audience objectives.
• Build reporting dashboards and campaign summaries that demonstrate partner ROI.
• Work closely with Data & Insights teams to identify optimisation opportunities.
• Deliver actionable recommendations that improve future campaign performance.

To be successful in this role, you will bring:

• Experience in media planning and hands-on campaign execution, ideally within a media agency or in-house digital team.
• Practical experience across Meta, Tik Tok, Google Ads, You Tube and paid search platforms.
• A proven ability to deliver full-funnel media plans and measurable campaign outcomes.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Experience managing multiple campaigns and deadlines within a fast-paced environment.
• Exce…