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Assistant Store Manager

Job in Woking, Surrey County, GU22, England, UK
Listing for: JD Sports Fashion
Full Time, Seasonal/Temporary position
Listed on 2026-02-17
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager, Operations Manager
Job Description & How to Apply Below

Overview

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE
100 publicly quoted company since 2019. We aim to be the leading global omnichannel retailer in the sports and outdoor industry and seek a people-led, innovative and customer-focused organisation that provides operational excellence while identifying new areas of growth.

Role Overview

We are seeking a skilled Assistant Manager with strong leadership and communication abilities to guide their team towards achieving sales and KPI targets while providing exceptional service.

Responsibilities
  • Supporting the Store Manager in effectively running all store operations to meet or exceed sales and KPI targets.
  • Setting clear sales goals, tracking performance, and evolving processes to drive continuous store growth.
  • Creating a positive team culture through recruiting, training, and developing staff.
  • Building a motivated, high-performing team to increase store success.
  • Analyzing sales data and financial reports to make quick, informed decisions with the Store Manager and addressing operational and commercial opportunities.
Role Objectives and KPI’s
  • Support the store manager in delivering the highest level of customer satisfaction through exceptional service standards and prompt customer issue resolution.
  • Drive store sales through effective merchandising, stock replenishment, and team motivation.
  • Monitor and drive key performance indicators such as Sales, Conversion, Units, and more.
  • Assist in optimizing financial performance by managing costs, including audit compliance and wage costs.
  • Lead and mentor store colleagues to enhance performance and engagement.
Skills and Experience
  • Experience implementing, tracking and refining store operational processes to achieve maximum efficiency and KPI results.
  • Passion and confidence in leading and supporting your team through career development.
  • Ability to interpret and react commercially to financial reports to support store sales growth.
Benefits

We offer benefits including staff discount on JD Group and other brands within the organisation, plus personal development opportunities to learn and develop at work.

Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Sales and Business Development
  • Industries: Retail
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