Sales Lead Generation Manager

Sales Lead Generation Manager

Impact Food Group

At Impact Food Group, we’re more than just a school caterer. We’re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We’re constantly learning, evolving, and improving — every way, every day.

Through our industry-leading brands — Innovate, Dolce, Hutchison, Cucina, and Chapter One — we cater for over 800,000 students and operate in more than 1500 schools nationwide, growing every year.

We’re now looking for a talented and highly organised B2B Lead Generation Manager to join and play a vital role in supporting our business.

Guided by our values, integrity, bold, impactful, humble and community; you will help us shape a workplace and culture we can all be proud of.

Impact Food Group is looking for a highly engaging and motivated Sales Lead Generation Manager to build and manage a high-performing lead generation programme that supports our Direct Sales growth.

The role will create a consistent pipeline of qualified school leads for our Sales teams across two business propositions

This is a hands-on role for someone who already understands Event, Digital and Marketing lead generation and can bring expertise, ideas and best practice into the business.

Role Responsibilities:

Events

Manage end to end our Events / Conference, approx. 1-2 a month, alongside our sales team to create leads for our Sales team.

Identify the conferences, exhibitions, networking opportunities and events most likely to generate valuable leads.

Develop pre-event meeting campaigns, lead capture and structured post-event follow-up.

Direct Mail

Develop targeted email, digital and brochure/direct-mail campaigns.

Build nurture campaigns for prospects who are not yet ready to engage with Sales.

Consider innovative brand awareness activity to ensure good news are effectively broadcast to prospective clients.

Lead Generation plan

Develop and own the lead generation strategy and annual activity plan.

Identify target audiences, priority segments and prospect opportunities across schools, Trusts and the wider education sector.

Work closely with Sales to understand priority opportunities and identify what constitutes a qualified lead, establishing an effective process for lead handover.

Telesales & Outbound

Research, recommend and implement effective telesales and outbound lead generation solutions.

Identify and manage external telesales partners or recommend appropriate internal solutions.

Develop targeting data, call strategies, messaging and follow-up journeys.

Digital Lead Generation

Manage or oversee PPC campaigns, Google Search and other B2B channels.

Recommend website SEO improvements for relevant catering and school-support search terms.

Develop landing pages, calls to action and lead-capture journeys.

Monitor website traffic and conversion to  improve digital performance.

Agree role for Linked In in building awareness  and tools such as Sales Navigator.

Content Creation

Create compelling content that demonstrates IFG's expertise and gives prospective clients a reason to engage, including:

Sales brochures, Email campaigns, Regional Case studies, Linked In content, Presentations, Landing pages, Infographics, Client testimonials, Short-form video

The role holder will be comfortable creating and adapting content themselves using Adobe Creative Suite and Canva, and able to capture and edit video content for websites, social media, presentations and Sales communications.

What we are looking for …

Events and lead generation experience.

Experience creating and delivering multi-channel lead generation strategies.

Evidence of generating qualified leads and measurable…