Business Development Manager - Commercial Sales

About Insta Group

At Insta Group, we are nationally recognised for our experience, technical knowledge, and expertise as leading installers of energy efficiency and renewable solutions. Established in 1980, with a turnover of £50m, we have significant opportunities for growth across social housing, local authorities, main contractors, and other funded project channels.

Our services span across Insulation, Solar Energy, Heating Solutions, and increasingly in Fire Safety and Building Remediation. Supported by a comprehensive product offering, we are committed to sustainability, with over 80% of the materials we use sourced from recycled or sustainable origins.

Our commercial success is built on strong relationships, market intelligence, and commercial discipline.

Our mission is to transform the energy sector by delivering innovative, sustainable solutions that surpass our customers' expectations. Through our commitment to excellence, integrity, and environmental responsibility, we aspire to lead the field in energy advancement.

The Business Development Manager is responsible for identifying, acquiring, and developing major projects and revenue streams. Primarily focused on main contractors, you will combine market research and commercial strategy to build a strong pipeline of funded opportunities, develop key relationships across your assigned customer segments, and drive revenue growth whilst protecting margin. Success requires commercial and sales acumen, strong client relationships, and the ability to work collaboratively with operations and technical teams.

You will work as part of the commercial sales team alongside colleagues, each covering specific customers and target groups across the UK. This is a strategic sales and business development role focused on customer and business acquisition, sales growth, pricing strategy, and client relationship management.

• Adopt the commercial strategy and understand the industry landscape, funding schemes, policy changes, and competitor activities. Proactively identify and pursue project, tender and framework opportunities to secure funded projects across assigned segments (e.g., Social Housing, Local Authorities, Main Contractors, Frameworks, Special Projects). Build an in-depth knowledge of the product portfolio to drive sales and specifications across the target markets.
• Build and maintain strong relationships with key clients (Local Authorities, Housing Associations, Main Contractors, Developers, Building Owners) to secure projects and sales. Attend shows, conferences, and client meetings. Deliver presentations to senior stakeholders and decision-makers. Act as the primary point of contact for your assigned customers.
• Collaborate with internal teams to develop proposals and tender responses. Conduct comprehensive analysis of tender specifications to establish firm scope, commercial viability, and margin protection. Chase and win opportunities to contract signing.
• Gather and analyse market intelligence on competitor activity, policy changes, and emerging opportunities. Collaborate with government bodies, regulatory agencies, and industry associations to stay informed of policy and funding changes. Leverage the success of existing projects to secure future works and repeat business.
• Work closely with Technical, Product Sales, Energy Services, Contracting, and Operations teams to align commercial strategies with operational capabilities. Provide market intelligence and client feedback to support internal teams. Ensure all teams have the information needed to deliver projects effectively.
• Negotiate contracts and agreements, ensuring successful terms and conditions for Insta Group and relevant network members. Assess risks and ensure comprehensive scope definition before contract signature.
• Maintain commercial involvement during project delivery for assigned major accounts. Be the primary escalation point for commercial queries and issues. Liaise with clients, contractors, and internal teams to resolve commercial matters and preserve relationships. Do not own project delivery operations – work with Operations team to resolve issues.
• Liaise with subcontractors and partners on pricing, performance, and payment matters for assigned projects. Maintain strong relationships with key supply chain partners to enable effective project delivery.
• Build and maintain a strong, diversified pipeline of opportunities. Provide accurate forecasting of pipeline value, revenue, and margin. Support reporting requirements monthly and contribute to the understanding of market trends and performance against commercial targets.

• Achieving and exceeding assigned revenue and margin targets.
• Building a strong, healthy pipeline of quoted opportunities and advanced negotiations at target value.
• Securing new projects and expanding revenue from existing clients.
• Protecting and improving margins across all projects through effective pricing strategy and…