Global Ostomy Healthcare Marketing Manager

Global Marketing Manager (m/w/d)

Location:

Winnersh or Munich

Department:
Marketing

The Global Marketing Manager will be responsible for identifying and executing strategies to profitably grow Ostomy product sales globally. This position will create, implement and execute on marketing/brand plans and new product launches in accordance with the overall Ostomy corporate strategy.

This position will interact regularly with the country business units who commercialize these products to ensure coordination of plans and alignment of global and local strategy. Additionally, it will provide strategic direction to other functional areas including R&D, Operations, Clinical Research and Manufacturing regarding overall business strategy, customer requirements, product features/benefits, positioning/promotion, and business unit requests/needs. Will be required to lead and work closely with the Global Marketing Insights and Analytics, Market Access, and Clinical Education teams to build comprehensive strategies for new product launches and sales/profit growth.

• Collaborate within a GMO brand team, markets and other stakeholders to create and champion a differentiated, strong and consistent brand identity.
• Support the development of an annual global marketing/brand plan and provide support to long term strategic initiatives.
• Support the execution of global initiatives and strategies defined in the marketing/brand plan.
• Drive allocated NPC (New Product Commercialization) projects through the Hollister SPRING process.
• Define additional product portfolio needs and drive programs to fill gaps. Identify and prioritize new products.
• Manage market input/feedback and translate into true market needs and product features.
• Develop and update global launch plans throughout the SPRING stage-gate process in order to justify advancement of the project.
• Manage forecasting (7‑year and launch forecasts) for new products with local BUs and Corporate Finance in order to build solid financial decision making platform.
• Support the creation of strong product positioning, including development of marketing claims for new products.
• Create Global G2M launch plans for new products and develop global campaigns for new product launches (together with ad agency).
• Support local BUs in developing local new product launch plans through the “G2M” process.
• Monitor and report product launch progress (as part of post‑launch review plan).
• Support product portfolio related to Operations initiatives (e.g. cost savings) that have a customer/market facing component.

• Act as a key business partner for an assigned geographic region, partnering with all country level marketing teams within that region.
• Work collaboratively and influence across multiple levels of business unit teams (local marketing, country managers, regional VPs) to define, align and implement local strategies.
• Provide day‑to‑day leadership and integration to the BU’s and functional groups to ensure effective and consistent execution of agreed‑to marketing strategies and plans.
• Gain market insights and translate into business/portfolio needs.
• Work with business units to capture data on product opportunities, monitor new product launches and movement, meet forecast numbers, and monitor revenue performance.

• Act as the voice of the customer in cross‑functional business, project, and strategic decision making.

• At least 8 years of experience in marketing, preferably in the medical device or healthcare industry within a regional or global role.
• Direct experience launching new products.
• Bachelor degree in Business, Marketing, Healthcare, or a technical discipline required.
• Strong relationship management and communications skills required.
• Healthcare and/or medical device experience required.
• Product launch experience required.
• Robust analytical ability and understanding of forecasting process required.
• Strong understanding of healthcare/medical devices environment required.
• Solid understanding of healthcare reimbursement policies and potential impact on Hollister strategy.
• Team…