Marketing Manager

• Hours:
  
  Full-time, 37.5 hours per week

• Location:
  
  Hybrid with travel to other offices in Farnham and Reading

We are working with a well-established and growing law firm that is seeking an experienced Marketing Manager to lead and deliver its firm-wide marketing and business development strategy. This is a senior, hands-on role offering real influence across the firm. You will work closely with Partners, Department Heads and senior leadership to raise the firm's profile, strengthen client relationships and support sustainable growth across all practice areas.

If you thrive in a partner-led professional services environment and enjoy combining strategic thinking with practical delivery, this role offers genuine variety, responsibility and visibility. The Marketing Manager will have full responsibility for the firm's marketing and business development activity, both strategic and operational, managing campaigns, budgets, agencies and stakeholders while ensuring consistent brand delivery.

Your role:

Strategy & Planning

• Develop and deliver the firm's overall marketing and business development strategy alongside the Marketing Partner and CFO
• Work with Department Heads to create and implement annual marketing and BD plans
• Manage the firm's marketing budget and ensure effective allocation of resources
• Analyse market data and research to identify growth opportunities
• Track, analyse and report on firm-wide and departmental marketing activity and ROI

Firm-Wide Marketing & Business Development

• Act as a key liaison with Partners and stakeholders across the firm
• Create and deliver targeted marketing campaigns, events and engagements
• Use client data to drive segmented and highly targeted marketing activity
• Manage and develop the firm's client database as a marketing intelligence tool
• Support fee earners with client follow-up, cross-selling opportunities and relationship development
• Lead directory submissions and ensure deadlines are met
• Advise on pitch strategy, prepare pitch materials, manage rehearsals and conduct debriefs
• Ensure brand consistency and house style across all marketing materials

Advertising, Direct Marketing & Sponsorship

• Manage all advertising activity for the firm
• Oversee the end-to-end delivery of marketing events and seminars
• Coordinate newsletters, mailshots and campaign communications
• Develop brochures and promotional materials (digital and print)

Website, Digital & Social Media

• Manage and develop the firm's website, ensuring content remains current and effective
• Oversee SEO and PPC activity through external digital agencies
• Work with departments to create engaging content for the website and social media
• Manage social media channels including Linked In, Twitter/X, Facebook and Instagram
• Train and encourage fee earners on social media best practice

PR, Reputation & CSR

• Act as first point of contact for all media enquiries
• Build and maintain relationships with local and national media
• Identify and coordinate PR opportunities and legal commentary
• Support the firm's CSR programme and community engagement

Events

• Organise and attend client, referrer and hospitality events
• Coordinate networking opportunities for fee earners
• Attend events as a brand ambassador for the firm

About You

• 5+ years' experience in a marketing role, ideally within legal/professional services
• Strong understanding of marketing and business development in a partner-led environment
• Confident stakeholder manager, comfortable working with senior partners
• Excellent written and verbal communication skills
• Highly organised with the ability to manage multiple priorities
• Creative thinker with a strong eye for content and audience engagement
• Experience managing agencies, budgets and events (in-person and virtual)
• Proficient in MS Office with strong digital marketing experience