Head of Product Marketing

TRL is seeking a Head of Product Marketing to lead how our products and services are positioned, launched and taken to market. This is a senior marketing leadership role responsible for translating defined offerings into compelling market propositions that drive awareness, engagement and commercial success. You will own the go-to-market strategy, launch planning, campaign execution and sales enablement for TRL's portfolio, ensuring every offering reaches the right audiences with a clear and persuasive message.

Working closely with Product Management, Portfolio Development, Sales and Corporate Communications teams, you will ensure TRL's offerings are effectively positioned, understood and adopted across our target markets.

Key Responsibilities Proposition & Messaging
· Translate packaged offerings into market-ready propositions and compelling buyer-focused narratives.
· Develop value propositions, messaging hierarchies and segment-specific messaging for local authorities, national bodies, commercial organisations and international audiences.
· Ensure consistency and clarity in how TRL's offerings are presented across all channels. Go-to-Market Planning
· Own the go-to-market strategy for all offerings.
· Define target segments, buyer personas, campaign approaches, launch plans and success measures.
· Establish measurable objectives and oversee performance against agreed targets. Launch & Campaign Execution
· Lead end-to-end launch campaigns, from concept and creative direction through to execution and measurement.
· Coordinate activity across content, digital marketing, events, partner marketing and PR.
· Work closely with the Digital & Demand Generation Manager and Brand & Communications Manager to ensure effective delivery and alignment. Marketing Mix Delivery
· Own the promotional strategy across the product portfolio.
· Deliver product-focused content, thought leadership initiatives, demand generation campaigns, event propositions and partner marketing programmes.
· Ensure sustained market engagement through ongoing, always-on marketing activity between launches. Sales Enablement
· Equip the sales function with the tools and content needed to successfully position and sell offerings.
· Develop pitch decks, proposal content, bid content, case studies, battle cards and value-based messaging.
· Support sales training and objection-handling strategies across the portfolio. Market & Competitive Insight
· Lead competitor analysis, buyer research, customer segmentation and win/loss analysis.
· Use insight to continuously improve positioning, campaigns and market effectiveness.
· Provide market intelligence and evidence to support Portfolio Development and Product Management decision-making. Customer & Adoption Marketing
· Partner with the Chief Revenue Officer to drive customer adoption, advocacy and growth.
· Develop customer success stories, case studies, onboarding content and cross-sell campaigns.
· Support long-term customer engagement and retention initiatives. Performance Measurement
· Monitor and report on launch performance, campaign effectiveness, messaging impact and marketing-generated pipeline.
· Provide clear performance insights to the Chief Marketing Officer and Chief Revenue Officer.
· Use data and evidence to continuously improve marketing effectiveness. Marketing Accountability As Head of Product Marketing, you will have ownership of the promotional element of the marketing mix and play a significant role in influencing product, pricing and route-to-market decisions. You will:

• Translate agreed products and packages into compelling market propositions.
• Shape how pricing and value are articulated in the market.
• Partner with the Chief Revenue Officer on channel and…