Head of Ecommerce Product & Category

GSF Car Parts is looking for a Head of eCommerce Product & Category to lead our online product and range strategy, manage and develop a team of Product Managers, and identify new opportunities to drive incremental revenue.

The role will own the strategy for what we sell online and where we expand next, translating this into clear category plans, commercial priorities and growth initiatives for the Product Management team.

The focus is growth: identifying customer and market opportunities, bringing new products and categories to market quickly, and creating compelling ranges that increase revenue, margin, average order value and customer lifetime value.

A major part of the role will be expanding beyond the traditional GSF range through eCommerce-only products, dropship suppliers and new category partnerships, enabling us to test and scale new opportunities without the constraints of the traditional branch stocking model.

This includes significantly developing categories such as tools, accessories, car care and lifestyle/leisure, while continuing to identify opportunities to broaden our core automotive proposition.

• Own and develop the overall eCommerce product and category strategy.
• Identify the categories, products and ranges that will drive the next phase of online growth for GSF.
• Build category growth plans based on customer demand, market opportunity, competitor activity, margin and strategic fit.
• Identify gaps within the existing range and develop plans to address them.
• Establish clear priorities for investment and expansion across existing and new categories.
• Develop a clear balance between core automotive products and adjacent categories that broaden the reasons customers shop with GSF.

• Own the pipeline of new-to-range products and categories for eCommerce.
• Identify opportunities using customer searches, competitor ranges, site search data, sales performance and wider market trends.
• Build commercial business cases for significant new categories and propositions.
• Work with internal teams and suppliers to take new ranges from opportunity through to launch.
• Establish a structured test, learn and scale approach to new ranges, allowing GSF to validate demand before making larger commitments.

• Develop a dedicated range strategy for products that do not need to be stocked within the GSF branch network.
• Use the flexibility of the online channel to materially increase GSF's available product range.
• Identify long-tail and specialist products where online availability can capture customer demand without requiring branch stockholding.
• Ensure the online range complements the wider GSF proposition rather than simply duplicating the branch assortment.
• Own the commercial strategy for expanding GSF's dropship supplier network.
• Identify and onboard suppliers capable of expanding the online assortment with minimal inventory risk.
• Develop commercial relationships with existing and prospective suppliers.
• Work with suppliers and internal teams to ensure product data, pricing, availability, delivery propositions and customer experience meet GSF standards.
• Monitor supplier and range performance and make clear decisions about where to expand, improve or exit.

Lead the development of GSF's proposition beyond traditional replacement car parts, including areas such as:

• Tools and workshop equipment
• Car accessories
• Car care and detailing
• Vehicle maintenance
• Cleaning products
• Travel and touring
• Leisure and lifestyle
• Seasonal automotive products
• Other adjacent categories relevant to GSF's existing customer base

• Take commercial ownership of performance across new and expanding eCommerce…