Senior WFM Analyst
Listed on 2026-11-02
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Business
Business Intelligence, Data Analyst, Business Analyst
Contract: Permanent
Hours: Full Time, 37.5 hours per week, Mon-Fri
Contractual base: Wolverhampton
Additional requirements: Occasional travel to BFL offices may be required
Closing date: Thursday 5 November
Great customer service starts with great workforce planning.
At Bromford Flagship Live West (BFL), we're transforming how we use data, technology and insight to deliver brilliant customer experiences. We're looking for a Senior WFM Analyst to help ensure we have the right people, with the right skills, available at the right time.
This is an exciting opportunity to shape and continuously improve workforce management across our Customer Service Centre. Working with Genesys Cloud WFM, you'll turn data into meaningful insight, influence decision-making and help us forecast customer demand more accurately than ever before.
If you're passionate about workforce planning, operational performance and using technology to drive better outcomes, we'd love to hear from you.
What you'll be doingYou’ll take ownership of forecasting, scheduling and capacity planning activities, ensuring customer demand is accurately anticipated and resources are effectively aligned.
Working closely with operational leaders and stakeholders, you’ll:
- Develop short, medium and long-term workforce forecasts
- Optimise schedules and shift patterns to balance customer demand and colleague flexibility
- Provide workforce insight and recommendations to support operational decisions
- Monitor performance, adherence and emerging risks through Genesys Cloud WFM
- Identify opportunities to automate and improve workforce planning processes
- Support future workforce planning through resource modelling and analysis
- Act as a workforce management subject matter expert across Customer Operations
We're looking for someone who combines strong workforce planning expertise with commercial awareness and excellent stakeholder skills.
You’ll bring- Experience in workforce management, resource planning or operational analysis within a contact centre or customer service environment
- Strong hands-on experience of Genesys Cloud WFM
- Knowledge of forecasting, scheduling, capacity planning and workforce performance metrics
- Advanced analytical skills, including Excel, with Power BI experience desirable
- Ability to translate complex data into clear recommendations and actions
- Confidence building relationships, influencing stakeholders and constructively challenging where appropriate
- A proactive mindset with a passion for continuous improvement and innovation
Great workforce management isn't just about filling a rota.
It's about anticipating customer demand, enabling colleagues to succeed and ensuring customers receive a consistently great service. Your insight will help shape workforce decisions, improve operational performance and support an excellent customer experience across BFL.
What we offer- Hybrid working, with the flexibility to work across our main locations and home
- Occupational Health, mental health first aiders, menopause champions and annual health checks
- A choice of pension schemes with employer contributions of up to 10%
- Employee Assistance Programme that provides 24/7 virtual GP access, prescription service, and talking therapies for you and your family
- Annual allowance of £500 to spend on benefits of your choosing, including healthcare plans, dental care, gym membership and much more
- Generous holiday, occupational sick pay and paid family leave
- Fully funded CIH qualification, if it’s a requirement of your role
We’re part of one of the biggest housing associations in the country, Bromford Flagship . As Bromford, our purpose is simple and honest: we invest in homes and relationships so that people can thrive.
We provide over…
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