Marketing Transformation – Senior Manager

The Creative Operations & Design Ops Lead is responsible for defining and embedding Dyson's future creative operating model. As Dyson continues to evolve how content is created, managed and activated, this role will establish the processes, governance, standards and ways of working that connect creative, design, production, technology and marketing teams into a single delivery ecosystem. Acting as the business owner for Design Operations, the role will shape how work moves from brief through to activation, ensuring teams are aligned around common standards, designs systems, efficient workflows and scalable delivery models.

This role will bridge the gap between creative teams and technology platforms, translating business needs into operational requirements and ensuring new capabilities deliver meaningful organisational change. Working in close partnership with:
Technology, Operations & Innovation Lead - which owns technology, innovation and production capability strategy Head of Resourcing – which owns the management of resource application Head of Design – which owns what good looks like from a creative perspective Design System Lead – which owns the resource to build our design system You will own the operating model, adoption and change management required to ensure technology, people and processes evolve together.

Creative Operating Model Ownership Define and continuously evolve Dyson's end-to-end creative operating model. Establish scalable workflows spanning briefing, planning, creation, review, approval, localisation and activation. Create governance frameworks, standards and performance measures that improve consistency and efficiency. Drive simplification of complex workflows and reduce unnecessary operational friction. Ensure clear ownership, accountability and decision-making throughout the content lifecycle.

Design Operations Leadership Act as the business owner for Design Operations across Dyson Marketing. Define requirements for design systems, templates, asset standards and reusable content frameworks. Drive adoption of common tools, workflows and governance across creative and design teams. Develop operational frameworks that enable content to be created once and adapted ure Design Operations capabilities support long-term business and creative objectives.

Process, Platform & Product Ownership Translate business and creative requirements into prioritised operational and platform requirements. Partner with IT, Product Owners and Technology teams to shape platform backlogs and roadmaps. Ensure technology investments support defined operating model outcomes. Act as the primary connection between creative ways of working and enabling technologies. Define measures of success and business value for operational capabilities.

Change & Transformation Lead cross-functional transformation initiatives across Creative, Design, Production and Marketing functions. Drive organisational adoption of new tools, processes and ways of working. Develop stakeholder engagement, training and communications strategies. Build alignment across multiple teams and leadership groups. Measure adoption, value realisation and business impact.

Governance & Continuous Improvement Establish KPIs and performance reporting for creative operations. Identify opportunities to improve speed, quality, cost efficiency and scalability. Drive continuous improvement using data, user feedback and operational insights. Leverage automation, AI and workflow optimisation to remove repetitive operational activity. Create a culture of operational excellence across creative delivery teams.

Essential Significant experience within Creative Operations, Design Operations, Marketing…