Technical SEO, GEO & AI Search Specialist

£35,000 - £45,000 DOE | Full Time | Wolverhampton | UK Applications Only

The Big Phone Store is one of the UK's leading refurbished technology retailers and an award-winning employer recognised for customer service, workplace culture, sustainability, growth and innovation.

We're looking for an experienced Technical SEO, GEO & AI Search Specialist to take ownership of our organic search strategy across traditional search engines and emerging AI-powered search platforms.

This is a hands-on role for someone who understands technical SEO in depth and is excited by the future of search. You'll be responsible for improving organic visibility, driving qualified traffic, increasing revenue from search, and helping The Big Phone Store become a leading authority within our industry.

You will work across technical SEO, Generative Engine Optimisation (GEO), AI search visibility, site performance, structured data, crawling, indexing and search analytics.

This is an opportunity to join a fast-growing, award-winning business where your work will have a direct impact on growth.

• Minimum 3 years' experience in a Technical SEO role
• Strong understanding of Technical SEO principles and best practices
• Experience conducting technical SEO audits and implementing recommendations
• Advanced knowledge of Google Search Console
• Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog or similar
• Strong understanding of crawling, indexing and website architecture
• Experience implementing and optimising structured data and schema markup
• Experience improving Core Web Vitals and website performance
• Understanding of JavaScript SEO
• Strong analytical and problem-solving skills
• Ability to interpret data and make commercially focused decisions
• Excellent communication skills

• Experience with Generative Engine Optimisation (GEO)
• Experience optimising visibility within AI-powered search platforms
• Understanding of AI search technologies including ChatGPT, Gemini, Claude and Perplexity
• Ecommerce SEO experience
• Shopify experience
• Experience with large product catalogues
• Knowledge of Python, SQL or automation tools
• Digital PR and authority-building experience
• Knowledge of entity optimisation and knowledge graphs

• Own and deliver the company's SEO and GEO strategy
• Improve rankings, traffic and organic revenue
• Monitor and improve technical website health
• Optimise crawling, indexing and internal linking
• Manage structured data and schema implementation
• Develop strategies for AI search visibility and answer engine optimisation
• Conduct keyword, competitor and market research
• Analyse website and search performance data
• Work closely with developers and marketing teams to implement improvements
• Monitor industry changes and identify new growth opportunities

Sunday Times Best Places to Work 2026 (Small Business)

Highly Commended for Ethnic Minorities Inclusion

Mobile News Awards
- Best Customer Service

Express & Star Awards
- Sustainability, Growth & Innovation

• Staff discount on technology products
• Company pension scheme
• Free onsite parking
• Birthday paid day off after 2 years' service
• Additional annual leave based on length of service
• Salary sacrifice scheme
• Team events and social activities
• Career progression opportunities
• Work for an award-winning employer recognised nationally for culture, customer service and innovation

• Applicants must currently reside in the United Kingdom
• Applicants must have the unrestricted right to work in the UK
• Visa sponsorship is not available for this position
• Applications from candidates outside the UK will not be considered

The Big Phone Store has a dedicated internal recruitment team and does not accept unsolicited CVs from recruitment agencies. Any CVs submitted without prior agreement will be treated as direct applications.