E-commerce Content & Conversion Specialist

E-commerce Content & Conversion Specialist

Job type:
Full-time, permanent

We're looking for someone who understands that good e-commerce content isn't simply content that reads well.

It has a job to do.

It needs to attract the right people through search, answer the questions that are stopping them from buying, build trust, communicate benefits clearly and ultimately help turn visitors into customers.

You might be an excellent writer. But if your starting point is simply "How can I make this sound good?", this probably isn't the role for you.

We want someone whose starting point is:

Then we want you to write the content that answers those questions.

A specification might say:

All our phones are SIM-free.

Technically, that's correct.

But many customers don't know what SIM-free means or why they should care.

Good commercial content translates the feature into something meaningful:

Use your existing UK SIM card and continue using your current mobile number.

That's the difference we're looking for.

We call it benefit-led commercial copywriting .

You'll take technical information, product features, customer concerns, data and evidence and turn them into clear reasons for someone to choose us.

Without exaggeration, misleading claims or unnecessary marketing language.

You'll work across virtually everything our customers read, including:

• Homepage content
• Category and collection pages
• SEO landing pages
• B2B and business pages
• Buying guides
• Help and educational content
• Email
• Advertising copy
• Calls to action
• Promotional messaging
• New website sections and propositions

You'll also review existing content and challenge it.

We don't want somebody who waits to be told what words to change.

If a page is confusing, say so.

If we're answering the wrong question, say so.

If an important customer objection hasn't been addressed, identify it.

If a feature is being described without explaining its benefit, fix it.

If content exists purely because somebody thought the page needed more words, challenge whether it should exist at all.

We want decisions to be informed by data rather than personal preference.

Depending on the project, you'll use information from sources including:

• Google Analytics / GA4
• Google Search Console
• Ahrefs
• Keyword and search-volume data
• Search intent
• Organic rankings
• Conversion rates
• Heatmaps
• Session recordings
• A/B tests
• Customer reviews
• On-site search behaviour
• Competitor research

You should be comfortable asking:

And equally importantly:

Organic traffic is a major part of this role.

You'll help us create and improve content designed to perform across traditional search engines and the rapidly developing world of AI-assisted search.

You'll ideally understand areas such as:

• Keyword research
• Search intent
• SERP analysis
• On-page SEO
• Headings and page structure
• Internal linking
• Semantic relevance
• Topical coverage
• Featured snippets
• Commercial vs informational intent
• Entity and brand signals
• Content designed to be understandable and useful to search engines and large language models

We're not interested in stuffing keywords into copy.

SEO and good customer communication need to work together.

Traffic alone isn't enough.

Once somebody reaches the website, the content needs to help them make a decision.

You'll therefore be expected to think about:

• Customer motivations
• Buying behaviour
• Objections
• Trust
• Social proof
• Feature-to-benefit translation
• Calls to action
• Information hierarchy
• Cognitive load
• Friction within the customer journey

You'll work with the wider team to develop hypotheses and test improvements.

For example:

Observation: Customers may not understand what 85% battery health means.

Question: Could uncertainty around battery condition be reducing conversion?

Potential solution: Explain what battery health means in plain English, what customers can expect in everyday use and what alternatives are available.

Then: Measure whether the change actually improves customer behaviour.

That's the type of thinking we're looking for.

We're deliberately not specifying a minimum number of years' experience.

You could have ten years' experience and be…