Divisional Marketing Manager

Job Description

Divisional Marketing Manager

Be part of something bigger. Shape what comes next.

We’re on a bold journey.

Following the recent acquisition of Johnsons Cars , AWR Holdings UK Ltd have brought together their two respected automotive businesses , Johnsons Cars and Brayleys Cars to form one of the UK’s top 10 dealer groups . This is a defining moment for our business but our ambitions do not end there with plans to grow further .

We’re looking for a high-energy, commercially minded Divisional Marketing Manager to help drive that momentum . This must be someone who thrives in a fast-paced environment, loves making things happen, and is excited by the opportunity to help build on something truly special.

Why this role matters

This isn’t just about campaigns — it’s about impact.

You’ll drive all marketing activity across a key division, working closely with Franchise Directors, manufacturer partners, and our central teams to bring campaigns to life, drive performance, and accelerate growth.

What you’ll be doing

Drive campaign delivery – Lead the execution of multi-channel marketing campaigns that deliver real commercial results

Partner with the business – Work closely with Franchise Directors to shape offers, priorities and local activity

Own your division’s marketing performance – Track results, optimise activity, and turn insight into action

Bring brands to life – Ensure every touchpoint meets both our standards and manufacturer requirements

Lead coordination at pace – Manage multiple campaigns, events and stakeholders in a fast-moving environment

Champion best practice – Keep everything accurate, compliant, on-brand and on budget

What we’re looking for

Strong organisational skills with the ability to juggle multiple priorities

A confident communicator who builds relationships across teams and partners

Commercial awareness and a results-driven mindset

High attention to detail with a passion for getting things right

Energy, pace and the ability to adapt in a changing environment

Automotive experience will be a distinct advantage — but not essential if you bring the right mindset and experience within a similar multi franchise/multi site retail environment.

What you’ll get

The chance to help shape the future of a growing, beyond our top 10 position

A role where you can make a visible, measurable impact

A collaborative, supportive and ambitious team

Exposure to leading automotive brands and national campaigns

Competitive salary and benefits

Package Description

Not only do you get to work alongside great people within Brayleys, we offer great benefits too. For your valued contribution we will provide a fantastic benefits package including;

• The chance to be part of one of the regions premier privately owned dealer groups, Brayleys Cars Limited
• A high earning potential based on a mix of financial performance and achievement of departmental KPI objectives
• Minimum of 31 days holiday per year (including bank holidays), increasing to 34 days with length of service rewards.
• State of the art facilities
• Preferential rates on new and used cars & motorcycles, vehicles, parts purchases and servicing across all our franchises.
• Group Contributory pension scheme
• Outstanding career development opportunities and career progression
• In-house and manufacturer training
• Enhanced maternity & paternity leave after a qualifying period
• Life Insurance
• Highstreet and online retailer discounts
• Independently certified as a Great Place to Work

This is a career-defining opportunity .

You won’t just be joining a business — you’ll be part of building one. With integration underway and growth firmly on the agenda, marketing will play a pivotal role in how we scale, differentiate and win.

If you’re ready to step into a role where your work truly matters — we’d love to hear from you.

Apply now and help us build what’s next.