Marketing Specialist

About the Role

Validity is hiring a Marketing Specialist to own the execution of ourwebinarand in-person event programs,while also supporting broader campaign execution across email, paid, and content channels.

This role sits on our Growth & Lifecycle Marketing team, reporting to the Demand Generation Manager.

Working closely with the Demand Generation Manager on strategy,you’llhelp keepevery touchpoint- fromwebinarregistration email toleadnurtures – aligned to the team’s campaign themes and goals.

This is a hands-on, execution-focused role for someonewith2-3yearsofexperiencein a similar role at a B2B, SaaS organization who thrives owning bothevent execution and multi-channel campaign support.

• Growth-Minded and Team-Oriented
  - Consistently pushes to develop their own skills while contributing to the team's collective success.
• Intellectual Curiosity
  -A strong desireto learn and understand and ask thoughtful questions.
• Critical strategic thinking - The ability to find and synthesize information, apply logic to problems, and quickly analyze information to provide a recommendation.
• Coachability
  - You are humble, acknowledge strengths and weaknesses, and take feedback well.
• Self-starter
  - Youcan work independently and with a team as necessary toexecute against deadlines.
• You have a passion for creating events and experiences that driverealpipeline.
• Curious about and comfortable adopting AI tools to work smarter and move faster.

Campaign Support

• Assist the Demand Generation Manager in executing integrated campaigns across email, paid, and web - coordinating with the teams building emails and landing pages, QA'inglinks and tracking, and aligning launch timing across channels.
• Helpmaintainthe campaign calendar, ensuring event promotion and always-on campaign sendsdon'tcollide or cannibalize send volume.
• Support campaign asset coordination with Content and Brand (briefs, copy edits, asset requests) to keep event and campaign creative consistent with theme.
• Occasionally support content, testing, or lead-routing tweaks in Qualified, our website chatbot platform, as needed.
• Partner with Marketing Ops on campaign logistics, using Salesforce knowledge to support report & campaign builds, lead follow-up, and tracking.

Webinars

• Partner with the Growth & Lifecycle teamto shapewebinarstrategyand topics, keeping messaging aligned with broader campaign themes.
• Lead pre-event promotion across email, paid, and social channels.
• Manage event set-up and execution using platforms such as Zoom and Wistia.
• Own post-event follow-up,including drafting and coordinating marketing emailsand building Outreach sequences for the Sales team.

In-Person Events/Trade Shows

• Partner with the Demand Generation Manager on event strategy and selection, keeping messaging aligned with broader campaign themes.
• Partner with the Demand Gen Manager tomaintainand track the trade show budget.
• Lead pre-event promotion across email, paid, and social channels.
• Travel to in-person events as needed to support on-site execution. Manage event set-up and on-site execution.
• Own post-event follow-up,including drafting and coordinating marketing emailsand building Outreach sequences for the Sales team.

Reporting and Performance Tracking

• Assistin tracking and reporting on key performance metrics across webinars,trade shows,and broader campaigns
  -including registration, attendance, engagement, and pipeline generated vs.influenced.
• Partner with the Demand Generation Manager tomaintaindashboards and reports that show event ROI and inform future event strategy.
• Provide regular performance updates and recommendations to the Demand Generation Manager, using data toidentifywhat'sworking and where to adjust.

• Experience executing or supporting multi-channel marketing campaigns across email, paid, andweb.
• Experience running or supporting marketing events (webinars and/or in-person), from planning through follow-up.
• Familiarity withwebinarplatforms such as Zoom and Wistia.
• Strong writing skills, with the ability toreview anddraft marketing emails and sales outreach sequences.
• Ability to manage multiple projects and…