Creative Strategist; TikTok Shop

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

As a Creative Strategist (Tik Tok Shop), you’ll be at the forefront of turning Tik Tok into a high-leverage growth channel for our DTC supplements brand.

You’ll be owning creative strategy for Tik Tok across key growth surfaces including organic content, paid ads, and Tik Tok Shop
. Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through Tik Tok-specific strategies.

Serving a primarily female demographic aged 35–65, you’ll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to Tik Tok while delivering measurable business impact.

You’ll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing Tik Tok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion.

• Own the creative strategy for Tik Tok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content.
• Develop concepts across organic Tik Tok, paid Tik Tok ads, and Tik Tok Shop to support both awareness and revenue generation.
• Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.

• Dive into Tik Tok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns.
• Use Tik Tok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities.
• Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.

• Build and continuously refine a testing pipeline for Tik Tok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles.
• Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly.
• Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.

• Develop Tik Tok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent.
• Craft content that matches user mindset across different entry points — such as educational or entertaining content for organic reach, direct response ads for paid acquisition, and conversion-focused assets for Tik Tok Shop.
• Ensure content is both platform-native and strategically aligned to broader brand and product goals.

• Develop ad concepts and organic content built for Tik Tok’s unique content ecosystem, with strong emphasis on attention, retention, relatability, and action.
• Shape concepts that feel…