E-commerce Content & Conversion Specialist

E-commerce Content & Conversion Specialist

Job type:
Full-time, permanent

This isn't a traditional content writer role

We're looking for someone who understands that good e-commerce content isn't simply content that reads well.

It has a job to do.

It needs to attract the right people through search, answer the questions that are stopping them from buying, build trust, communicate benefits clearly and ultimately help turn visitors into customers.

You might be an excellent writer. But if your starting point is simply "How can I make this sound good?", this probably isn't the role for you.

We want someone whose starting point is:

Who is the customer? Why have they arrived on this page? What are they looking for? What don't they understand? What are they worried about? What would make them buy – and what could make them leave?

Then we want you to write the content that answers those questions.

"All our phones are SIM-free."

Technically, that's correct.

But many customers don't know what SIM-free means or why they should care.

"Use your existing UK SIM card and continue using your current mobile number."

That's the difference we're looking for.

We call it benefit-led commercial copywriting.

You'll take technical information, product features, customer concerns, data and evidence and turn them into clear reasons for someone to choose us.

Without exaggeration, misleading claims or unnecessary marketing language.

You'll work across virtually everything our customers read, including:

• Category and collection pages
• B2B and business pages
• Help and educational content
• Calls to action
• New website sections and propositions

You'll also review existing content and challenge it.

We don't want somebody who waits to be told what words to change.

If a page is confusing, say so.

If we're answering the wrong question, say so.

If an important customer objection hasn't been addressed, identify it.

If a feature is being described without explaining its benefit, fix it.

If content exists purely because somebody thought the page needed more words, challenge whether it should exist at all.

Content should start with evidence

We want decisions to be informed by data rather than personal preference.

The Big Phone Store is a UK mobile phone retailer based in Wolverhampton.

We've been operating since 1999 and sell refurbished mobile phones and related products to consumers and businesses throughout the UK

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Unlike businesses where content sits several departments away from the customer, you'll be working inside an e-commerce operation where you'll have access to real customer behaviour, search data, sales information, customer feedback and the teams responsible for delivering the service.

That gives you the opportunity to see whether the content you produce actually works.