Senior Growth Strategist; Meta Ads & Ecommerce

Senior Growth Strategist @
Dominate Next | Fully Remote (UK) | £50,000 to £60,000 + Uncapped Performance Bonuses | Full-Time

Dominate Next is a performance marketing agency built for ambitious ecommerce brands ready to dominate their next stage of growth.

We specialise in Meta advertising, new customer acquisition and performance creative, helping established DTC brands scale sustainably and profitably.

Our sweet spot is seven-figure ecommerce brands looking to grow towards eight figures and beyond, with advertising budgets ranging from £1,000 per day to nearly £20,000 per day during peak periods.

We're selective about who we partner with. That means fewer clients, deeper relationships and work that genuinely impacts the businesses we support.

We're looking for an experienced Senior Growth Strategist to take ownership of growth strategy and Meta advertising performance across a select portfolio of ecommerce brands. This isn't a conventional Paid Social Manager role.

We're looking for someone who understands that scaling an ecommerce business isn't simply about spending more on advertising. It's about understanding the business and it's P&L's, identifying growth opportunities, and knowing what levels to pull to help brands acquire more customers profitably outside of just more ads.

You'll work on some of our biggest accounts alongside new clients as we grow, taking ownership of strategy, performance and client relationships.

You'll also work closely with our creative team, supported by our in-house designers, video editors and landing page specialists.

This is a senior, hands-on role with genuine autonomy, commercial responsibility and the opportunity to help shape our growing performance team.

• Understand each brand's business model, P&L, product economics and growth objectives.
• Analyse key commercial metrics including NCPA, MER, AOV, LTV, contribution margin and net profit.
• Identify the biggest constraints preventing brands from scaling profitably.
• Develop strategies to improve customer acquisition efficiency, revenue and profitability.
• Evaluate product profitability, pricing, bundles, offers and promotional strategies.
• Build forecasts around revenue, advertising spend, customer acquisition and profitability.
• Prioritise the opportunities that will have the greatest commercial impact.

• Own paid social strategy and execution across your assigned accounts.
• Confidently manage and scale significant advertising budgets, including multi six-figure monthly spend.
• Manage campaign execution, budgets, pacing, testing and optimisation.
• Analyse performance through Meta Ads Manager, Shopify, Triple Whale, GA4 and other relevant platforms.
• Understand attribution, incrementality and the relationship between advertising performance and wider business growth.
• Diagnose underperformance, identify root causes and implement recovery strategies.
• Make informed decisions around when to scale, maintain or reduce spend.

• Identify opportunities to improve offers, bundles, pricing and promotional campaigns.
• Develop strategies to increase first-order AOV and contribution margin.
• Review website conversion funnels and identify opportunities to improve conversion rates.
• Collaborate with our landing page team to develop and test new customer experiences.
• Support clients with strategic recommendations around products, positioning and launches.
• Understand how stock, fulfilment costs, customer lifetime value and other commercial factors influence growth.

• Translate performance data into actionable creative insights.
• Collaborate on testing roadmaps, messaging, offers and creative…