App Media Buyer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an In-App Media Buyer based in United Kingdom.

The In-App Media Buyer will drive user acquisition and campaign performance for iOS and Android Web View applications within the iGaming industry. This role focuses on high-potential European markets, primarily Tier-1 and Tier-2 GEOs, using leading in-app advertising platforms to acquire valuable users. You will manage substantial advertising budgets, optimize campaign performance, and develop data-driven strategies to improve acquisition efficiency and return on ad spend.

Working closely with creative specialists, you will experiment with innovative ad concepts and offer combinations to attract high-quality players. You will leverage A/B testing, performance metrics, and cohort analysis to understand user behavior and maximize long-term revenue. With dedicated technical infrastructure, in-house app development, and comprehensive analytics, you will have the tools to test, scale, and refine your campaigns. This is an exciting opportunity for a performance-driven media buying professional who thrives in a fast-paced environment and enjoys turning data into measurable business growth.

• In-App Campaign Management:
  Plan, launch, and manage advertising campaigns for iOS and Android Web View applications within the iGaming vertical, focusing primarily on Tier-1 and Tier-2 European markets.
• Paid Traffic Acquisition:
  Manage campaigns across in-app advertising networks, particularly Unity Ads and Kayzen, while leveraging relevant experience with platforms such as Moloco to identify and scale profitable traffic sources.
• Budget Management and Scaling:
  Oversee daily advertising budgets of at least $1,500, optimizing spend allocation and scaling campaigns while maintaining acquisition efficiency and profitability.
• Campaign Performance Optimization:
  Monitor key performance indicators, analyze relationships between campaign metrics, and implement optimization strategies to control deposit acquisition costs and improve overall campaign performance.
• Creative Strategy and Testing:
  Collaborate with designers to develop distinctive creative concepts and unconventional combinations of advertising creatives and offers. Evaluate how creative approaches influence player acquisition quality and campaign outcomes.
• A/B Testing and Experimentation:
  Design and execute structured A/B tests across creatives, offers, and campaign configurations to identify winning combinations and support continuous performance improvement.
• Revenue and ROAS Optimization:
  Optimize campaigns based on return on ad spend (ROAS), considering not only initial deposits but also subsequent deposits and the longer-term value of acquired players.
• Data Analysis and Cohort Monitoring:
  Use performance analytics and cohort analysis to assess user behavior, evaluate acquisition quality, identify trends, and make informed decisions about campaign scaling and budget allocation.
• Cross-Functional Collaboration:
  
  Work closely with creative, technical, and analytics teams to improve campaign execution, test new opportunities, and maximize the effectiveness of the available advertising and application infrastructure.

• Relevant
  
  Experience:
  
  At least one year of hands-on experience launching and managing in-app advertising campaigns within the iGaming industry.
• Recent Platform Expertise:
  Practical experience within the last six months running campaigns targeting Tier-1 and Tier-2 European markets through at least one of the following platforms:
  Unity Ads, Kayzen, or Moloco.
• Budget Management:
  Proven experience managing advertising budgets of $1,500 or more per day, with the ability to scale campaigns while maintaining control over performance and acquisition costs.
• In-App Advertising Knowledge:
  Strong understanding of in-app user acquisition, Web View applications, campaign structures, and the specific dynamics of paid traffic in the iGaming vertical.
• Analytical
  
  Skills:
  
  Confidence working with numerical data and performance metrics, including the ability to understand how key indicators interact and identify the factors influencing campaign results.
• Performance Optimization:
  Demonstrated ability to optimize deposit acquisition costs, improve campaign profitability, and make informed scaling decisions based on performance data.
• Creative Thinking:
  Ability to develop non-standard creative and offer combinations in…