Digital Marketing Manager

arch.law is a legal business built around exceptional lawyers who want the freedom to grow their business with the support, infrastructure and community of a modern legal business.

We support businesses and individuals through a national and international network of specialist lawyers and professionals, combining legal expertise with innovative technology, operational excellence and collaborative working.

As we continue to grow, we are looking for a commercially minded Digital Marketing Manager to own our digital presence, strengthen audience engagement and drive measurable growth across our client and member acquisition activities.

The Digital Marketing Manager will own arch.law’s digital marketing strategy and execution across website, search, social media, email and emerging digital channels.

This role is responsible for growing the visibility, reach and engagement of the arch.law brand, developing compelling content for both external and internal audiences, and identifying opportunities to generate qualified client enquiries and attract high-quality professionals to the business.

The successful candidate will combine strategic thinking, creativity and data-driven decision making to create impactful campaigns, optimise digital performance and ensure our channels consistently deliver value to our audiences.

• Develop and deliver the digital marketing strategy aligned with arch.law’s business objectives.
• Identify opportunities to increase brand awareness, audience growth and engagement.
• Lead digital campaigns that support client acquisition, member recruitment and brand positioning.
• Monitor market trends, competitor activity and emerging technologies to identify growth opportunities.
• Recommend new approaches, platforms and innovations that enhance marketing effectiveness.
• Own the planning, creation and distribution of digital content across all channels.
• Develop content that supports both client and member audiences.
• Work with Members and business leaders to create thought leadership, insights, case studies and commentary.
• Create and manage content calendars aligned to business priorities and campaigns.
• Ensure all content reflects arch.law’s brand positioning, tone of voice and messaging framework.
• Support the creation of internal communications content that engages and informs colleagues across the business.
• Own and optimise the performance of key digital channels including:
• Website
• Linked In
• CRM campaigns
• Search platforms
• Manage the day-to-day performance and development of digital platforms.
• Ensure content is tailored appropriately for each channel and audience.
• Improve audience engagement and channel growth through continual testing and optimisation.

Website & Search Performance

• Manage website content, structure and user experience.
• Improve the visibility of arch.law content across search engines and AI-powered search platforms.
• Support organic growth through effective content optimisation and search best practice.
• Monitor site performance and recommend improvements to user journeys and conversion points.
• Work with external agencies and technology partners where required.

Campaign Management

• Plan and deliver integrated marketing campaigns from concept through to execution and reporting.
• Coordinate activity across digital channels to maximise reach and effectiveness.
• Support recruitment, brand awareness, events, solution and business growth initiatives.
• Develop audience-focused journeys and nurturing campaigns.

Analytics & Reporting

• Monitor and report on key digital marketing metrics.
• Track campaign performance, audience growth and engagement.
• Translate data into actionable recommendations for growth opportunities.
• Provide regular reporting and insights to the leadership team.
• Demonstrate…