Brand Manager - Home Care

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Job Number #177005 - Surrey, England, United Kingdom

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

To own the long-term vision, P&L health, and strategic growth of the brand. This role defines where to play, and how to win by designing multi-year brand growth plans and ensuring brand superiority across the Northern Europe Hub (UK, DK, SE, NO, FI, IE).

• Own the Home Care brand growth plan (BGP): Design, deliver and keep up to date, the 3-year strategic roadmap for the Hub, identifying category white-space opportunities and setting the long-term vision.
• Define must-win battles: Translate consumer trends and cross-market insights into commercial opportunities that define the brand's focus and resource allocation.
• Portfolio management: Act as the guardian of the brand architecture, ensuring the Hub’s portfolio mirrors Global/Division consistency, with a highly productive assortment, while maximizing local relevance.
• Knowledge of all elements of portfolio: Work closely with Consumer Affairs and Insights to identify any areas of opportunity, or challenges unique to the portfolio of products you are working with.

• Brand Messaging & Campaign Hierarchy: Ensure the strategic direction of brand communication is aligned to global expectations, ensuring effective implementation across the Attention, Consideration, Purchase, Loyalty (ACPL) framework.
• Innovation Pipeline Support: Responsible for alignment with Division on the mid to long term innovation for NE Hub; working closely with the Innovation Excellence & Execution (IEE) team to ensure successful launches for all elements of Innovation.
• Owner of Media briefing: Responsible for media briefing documents. Ensuring all elements of brand building, ideation, strategy, promotion calendars & channel recommendations are covered within briefing documents, and shared with relevant internal stakeholders and external agencies.

• Financial ownership: Own the brand’s P&L, driving top-line growth, through strategic pricing, margin management, and investment prioritization.
• Brand Health: Own and improve all elements of brand health, from market share and penetration, to distribution and frequency. Maintaining a clear oversight of category dynamics and competitor activity.
• Budget Strategy: Define the strategic allocation of the Advertising & Promotion (A&P) budget to align with growth priorities and ensure resources are directed toward high-ROI activities.

• Strategic Thinking: Ability to grasp broad commercial approaches and deeply understand global Brand Equity and Category strategies.
• Financial Acumen: Deep understanding of P&L dynamics, pricing strategies, and margin improvement initiatives.
• Cross-Functional Leadership: Act as the strategic lead, guiding teams like Innovation Execution Excellence (IEE), Omni Shopper, and Media to execute the vision.
• Execution Feasibility Acumen: Proven ability to translate strategic vision into operationally viable plans, leveraging mastery of commercialization processes…