Wholesale Director Wholesale · Head Office, Studio

Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

We are looking for a commercially driven, strategically minded Wholesale Director to lead and grow our global wholesale business. Operating at the centre of fashion, youth culture, and retail, this role will be responsible for developing and executing the wholesale strategy, expanding distribution, strengthening key partner relationships, and delivering sustainable revenue growth while protecting the integrity and desirability of the brand.

You will be someone who embodies the Footasylum values - Collaboration, Communication & Challenge. You will be an expert in UK culture and a brand fanatic. You will combine strong commercial acumen with a deep understanding of youth culture, fashion trends, consumer behaviour, and the evolving retail landscape. You will work cross functionally with Sales, Product, Marketing, Operations and Finance to ensure best in class execution across all wholesale channels.

• Develop and execute the global wholesale strategy aligned to the brand's commercial objectives and long-term vision.
• Identify and secure new wholesale opportunities across key markets and territories.
• Drive sales growth, profitability, and market share through strategic account development.
• Build annual and seasonal sales plans, budgets, forecasts, and growth initiatives.
• Analyse market trends, competitor activity, consumer insights, and retail performance to identify opportunities and risks.
• Ensure wholesale distribution supports both commercial growth and brand positioning.

• Lead relationships with key wholesale partners, department stores, specialist retailers, and strategic marketplace accounts.
• Negotiate commercial agreements, trading terms, pricing structures, and seasonal buys.
• Drive strong account performance through joint business planning and collaborative growth strategies.
• Maintain regular business reviews with key partners and senior stakeholders.
• Manage escalation and resolution of commercial issues.

• Lead, coach, and develop the wholesale sales team to achieve ambitious sales targets.
• Establish clear KPIs and performance management frameworks.
• Foster a high-performance, collaborative culture focused on accountability and continuous improvement.
• Support succession planning and talent development within the team.

• Ensure all wholesale partnerships align with brand values, positioning, and target consumer.
• Protect brand equity by maintaining appropriate distribution strategies and partner selection.
• Collaborate with Marketing and Brand teams to maximise visibility, sell-through, and consumer engagement.
• Champion a consumer-first and culture-led approach across all wholesale initiatives.

• Partner with Product, Design, and Merchandising teams to ensure wholesale assortments meet market demand.
• Provide customer, market, and channel insights to inform future collections and product strategy.
• Lead seasonal sell-in and account planning processes.
• Monitor sell-through performance and recommend actions to optimise inventory and sales.

• Work closely with Supply Chain and Operations teams to ensure effective order management and delivery performance.
• Drive improvements in forecasting accuracy, stock management, and operational efficiency.
• Ensure compliance with business processes, contractual obligations, and trading standards.

• Own wholesale revenue, margin, and profitability performance.
• Develop annual budgets and financial forecasts.
• Monitor performance against targets and implement corrective actions where necessary.
• Deliver regular reporting and presentations to executive leadership.

• Significant experience in a senior wholesale leadership role within fashion, lifestyle, footwear, streetwear, or youth culture brands.
• Proven track record of delivering…