Marketing Strategist

At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.

We’re headquartered in Framingham, Massachusetts, with additional office locations in Sweden and India. Since our founding in 2011 we have expanded our global client base to over 2,400 companies.

We’re also a great place to work. In 2024 we earned awards such as Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.

We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like Definitive Cares and employee‑led affinity groups we promote connection, education, and inclusion.

• Own integrated marketing campaigns for our Claims and Reference + Affiliation verticals, from planning through launch and ongoing optimization.
• Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
• Test and scale new growth tactics across channels—paid media, email, web, events, and more—to improve pipeline performance.
• Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
• Collaborate with product marketing, sales, operations, and marketing leadership to align on messaging, channels, and goals.
• Ensure campaigns directly contribute to pipeline creation and revenue growth for the business units.

• 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
• Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
• Strong analytical skills and comfort using data to inform decisions and optimizations.
• Familiarity with marketing automation platforms (Hub Spot, Marketo) and CRM platforms (Salesforce).
• Collaborative mindset – able to partner effectively across marketing, sales, and product.
• Curiosity and creativity in testing new tactics and scaling what works.
• Experience with Agile Marketing and healthcare industry marketing a plus.

• Own the marketing strategy for high‑priority business verticals.
• Make a direct, measurable impact on revenue growth.
• Work on a collaborative team where new ideas and experimentation are encouraged.
• Grow your career in demand generation and growth marketing within a dynamic, high‑growth environment.

The salary range for this position is $103,000 – $193,000 per year, reflecting the base pay the company reasonably expects to offer for this role. Actual compensation will depend on relevant experience, skills, and qualifications.

This role is eligible to participate in the company’s annual bonus program, subject to individual and company performance.

All employees receive standard benefits, including medical, dental, and vision coverage; unlimited paid time off; and participation in the company’s 401(k) plan with employer contribution.

Definitive Healthcare is an equal‑opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented candidates from a diverse pool regardless of race, color, religion, age, gender, gender identity, sexual orientation, or any other status.