Senior Business Analyst- Product team

Senior Business Analyst – Product Team at Purpose Brands, LLC

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Senior Business Analyst to join its team. This role supports global product strategy, discovery, and launch execution across the company’s digital ecosystem.

Partner closely with Product Managers and Brand teams to deeply understand business objectives, growth targets, operational nuances, and customer needs.

Support the discovery and standardization of requirements across brands and regions, documenting required local adaptations with clear rationale.

Translate business and user needs into clear, structured documentation (user stories, flows, requirements, acceptance criteria) for engineering and product.

Act as a bridge between global brand stakeholders, field teams, franchisees, and the product/tech organization to ensure continuous alignment and structured feedback loops.

Facilitate workshops, discovery sessions, and market‑specific reviews to capture local needs and align global product direction.

Lead execution of key initiatives from discovery → kick‑off → launch, including readiness planning, requirement validation, stakeholder communication, and risk tracking.

Manage support / hyper‑care for new product or feature launches, ensuring smooth adoption, rapid issue resolution, and data‑driven iteration.

Partner with field and franchise teams to ensure local markets understand the “why,” “how,” and expected impact of new features.

Track and report key performance indicators (KPIs) related to platform adoption, utilization, satisfaction, and ROI.

Support cost‑benefit and TCO analysis to confirm platform investments are delivering intended value.

Partner with analytics teams to ensure product instrumentation and measurement plans are aligned with business goals.

Develop and maintain high‑quality documentation, including requirement specs, process flows, training guides, and launch materials.

Provide clear, proactive communication tailored for global audiences — including executives, franchise owners, and regional operators.

Help build scalable playbooks and repeatable processes for global product launches.

• Bachelor’s degree in Business, Information Systems, Product, or related field.
• 5+ years of experience in product/business analysis, product operations, or similar role — ideally in a multi‑location, multi‑region, or franchise environment.
• Strong experience supporting product launches and coordinating cross‑functional teams across markets.
• Skilled in requirements gathering, process analysis, and translating complex info into clear documentation.
• Strong stakeholder‑management skills with the ability to work across global time zones and functions.
• Analytical mindset with experience working with KPIs, dashboards, product instrumentation, and value analysis.
• Experience in digital platforms, consumer apps, membership systems, CRM, or fitness/health tech is a plus.

• A proactive, structured, and organized mindset.
• The ability to navigate ambiguity and translate it into clarity.
• Comfortable operating between strategic thinking and hands‑on execution.
• A deep appreciation for the franchise model and the realities of global/local product trade‑offs.
• A user‑centric and franchise‑centric lens, ensuring solutions work at global scale and at the individual club level.

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In‑house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

Hybrid Work Model:
Remote optional on Wednesdays and Fridays;
On‑site days Mondays, Tuesdays, and Thursdays. Offices in Boca Raton (FL),…