Vice President of Finance

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Vice President of Finance to join its team.

This is a great position for someone who is looking to expand their career and join a company with a fun, fast‑paced, and inspirational culture.

The Vice President of Finance serves as the senior financial leader for Anytime Fitness, one of the operating businesses within the Purpose Brands portfolio. This role partners closely with the business President and executive team to drive financial performance, operational excellence, and long‑term value creation while maintaining alignment with the platform’s shared financial strategy and governance standards. The VP of Finance is both a strategic partner and a hands‑on operator, responsible for financial planning, reporting, risk management, and supporting key growth initiatives across the business.

This role also has oversight and responsibility for the consolidation of the Purpose Brand’s enterprise budgets, forecasts, and actual results, ensuring that the Monthly Operating Reviews are completed accurately and on time. In addition, the VP of Finance works with the Private Equity Partner and the CFO for any M&A activities and supports future capital structure changes to the Company.

• Serve as a key member of the Anytime Fitness leadership team, driving financial and operational strategies that support business growth and profitability.
• Partner with the Brand President and the CFO to develop annual budgets, forecasts, and strategic plans.
• Provide strategic insights and data‑driven recommendations to inform investment, pricing, and expansion decisions.
• Oversee the manager supporting the smaller brands (WTC, TBM).
• Lead forecasting, budgeting, and long‑range planning processes for the Brand and its associated departments.
• Partner with the data and analytics team to deliver monthly business review (M ) that is timely and insightful, including analysis of performance drivers, risks, and opportunities.
• Monitor KPIs and business trends to guide decision‑making and operational improvements.
• Partner with the platform’s shared services accounting team to maintain accurate and efficient month‑end and year‑end close processes, reviewing A/R reserves and deferrals from domestic and international franchisees and ensuring payment of royalties and fees.
• Partner on audits with Master Franchisees ensuring reporting, compliance and receipt of all required fees.
• Collaborate with the Brand to evaluate pricing strategies, margin improvement, and ROI on key initiatives.
• Support business case development for new initiatives, investments, and partnerships.
• Lead and develop a high‑performing finance team that combines analytical rigor with business partnership.
• Foster a culture of accountability, transparency, and continuous improvement.
• Act as a liaison between Anytime Fitness and the shared services finance team to ensure alignment and knowledge sharing.

• Bachelor’s degree in Finance, Accounting, or related field; MBA or CPA preferred.
• 10+ years of progressive finance leadership experience, including FP&A, operations finance, and accounting oversight.
• Experience in a multi‑entity or platform environment strongly preferred (private equity or multi‑brand operator a plus).
• Demonstrated success partnering with senior executives to drive business performance and transformation.

Salary Range: $210k – $225k

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In‑house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

Purpose Brands LLC observes the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices.

• Remote optional:
  Wednesdays and Fridays
• On‑si…