Digital Marketing Director

Ste. Michelle Wine Estates (SMWE) is seeking a dynamic leader to drive digital and eCommerce strategies across our multi‑brand portfolio. The Director, Digital Marketing will oversee initiatives spanning owned and partner channels, shaping cross‑channel digital strategy, KPI dashboards, retention and acquisition programs, campaign development, content strategy and syndication, consumer path‑to‑purchase, performance and growth marketing, and analytics. Reporting to the Vice President of Marketing, this role requires strategic vision, hands‑on execution, and collaboration across teams.

Note:

If not based locally, occasional travel to our Woodinville, WA headquarters will be required.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S., with roots dating back to 1933. Throughout our 90+ year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award‑winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest – the spirit of people, the abundance of the land, and the excellence‑driven culture.

Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Erath, A to Z Wineworks, REX HILL, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

• Collaborate with brand teams to strategize, build, and monitor campaigns in Meta, Google (SEM), Instacart, Doordash, Tik Tok, and more self‑service media platforms as needed across SMWE's portfolio of Washington wineries
• Continuously monitor and optimize active campaigns, providing insights, learnings and suggestions to enhance media performance, and ensuring budgets are spent efficiently and are on target
• Ensure best practices in creative optimization for campaigns
• Implement A/B testing opportunities to gain learnings and insights
• Collaborate with brand and DTC teams to understand business objectives to develop campaigns with the most optimal results
• Lead data‑driven strategy for eCommerce initiatives, with focus on E2E consumer journey
• Build SEO strategy across websites
• Create consumer segmentation and targeting processes
• Analyze digital KPI dashboards and reporting to demonstrate campaign ROI
• Keep current with new digital platforms and technologies to identify test‑and‑learn opportunities
• Lead team of digital designers and oversee execution of all branded digital creative content
• Support Social Media Manager in overseeing paid/organic social media content strategy and execution
• Collaborate with sales team to execute national and regional‑specific digital media campaigns in support of commercial objectives
• Determine digital team's outsourcing needs and manage agency and contractor relationships
• Work closely with compliance to maintain policies governing the wine industry and SMWE best practices

• Bachelor's degree in a related field required; MBA preferred.
• 10+ years of experience in eCommerce, digital marketing, and project management; experience with luxury consumer products highly desirable, along with a passion for wine.
• Proven ability to lead cross‑functional teams, work independently, think creatively, and drive solutions with initiative.
• Proficient in mid‑level photo retouching and image manipulation.
• Solid understanding of HTML/CSS and responsive/adaptive web design principles.
• Exceptional communication and writing skills, advanced proficiency in MS Office, and strong Excel expertise.
• Familiarity with modern technical standards and best practices.
• Willingness to travel occasionally (less than 15%).
• History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

$ - $ per year based upon relevant experience.

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