Manager, Brand Planning & Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Manager, Brand Planning & Strategy is the operational and analytical backbone of the team. This role bridges insight and execution — transforming data into executive-ready narratives while keeping strategic initiatives on track and on time. You'll partner closely with internal strategy teams to align plans to business goals, own cross-functional project management across the marketing calendar, and build the materials that influence decisions at the highest levels of the organization.

• Develop executive-level presentations, communications, and business cases that translate strategy, performance, and new opportunities into clear recommendations, investment rationales, and measurable outcomes for senior leadership
• Analyze Front Store business performance, campaign results, consumer behavior, market trends, and competitive insights to identify opportunities, inform planning decisions, and keep stakeholders informed
• Lead end-to-end project management and go-to-market execution for strategic initiatives, managing timelines, milestones, dependencies, risks, and cross-functional coordination to ensure successful launches
• Partner with strategy, merchandising, digital, media, brand, and channel teams to align annual and quarterly plans, coordinate messaging across touchpoints, facilitate decision-making, and maintain execution against strategic objectives
• Build and optimize planning frameworks, reporting tools, onboarding resources, and communication processes that improve organizational efficiency, information sharing, team effectiveness, and operational rigor

• 2+ years of relevant professional work experience
• Must be able to commit to a hybrid working model in Woonsocket, RI

• 5+ years of experience in marketing strategy, integrated planning, brand management, or a related business function
• Demonstrated ability to develop executive-level presentations, synthesize complex information, and deliver clear, actionable recommendations to senior stakeholders
• Strong analytical and strategic thinking skills, with experience leveraging multiple data sources to build business insights, business cases, and investment recommendations
• Proven success leading complex, cross-functional projects in matrixed organizations while managing competing priorities, stakeholders, and deadlines
• Advanced proficiency in PowerPoint and Excel, experience coordinating multi-channel marketing initiatives, familiarity with Workfront or similar project management tools, and an MBA or PMP

• Bachelor's degree or equivalent experience

Anticipated Weekly Hours 40

Time Type Full time

Pay Range The typical pay range for this role is: $66,330.00 - $ This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

• Great benefits for great people
• medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based…