Content Marketing; PCW - Lead Director

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

The Lead Director of Performance Content & Customer Growth (Pharmacy Consumer Wellness Content) is a strategic innovator who bridges high-impact content marketing with data-driven customer growth strategies. This dynamic role combines creative storytelling excellence with analytical rigor to drive measurable business outcomes across digital ecosystems. The position demands a versatile leader who can architect comprehensive content strategies while leveraging advanced analytics to optimize customer acquisition, engagement, and retention.

This role represents a unique opportunity to shape the future of performance-driven content marketing while building scalable systems that drive meaningful business growth and customer relationships.

• Enterprise Content Strategy Development:
  Design and execute comprehensive content strategies that simultaneously brand equity, customer acquisition, and business growth
• Emerging Technology Integration:
  Pioneer implementation of cutting‑edge technologies including generative AI, AR/3D experiences, and advanced martech solutions to enhance content performance and customer engagement
• Data‑Driven Content Framework:
  Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics to inform content development and optimization
• Growth‑Focused Storytelling:
  Create compelling narratives that educate customers, build brand affinity, and drive measurable conversion and retention outcomes

• Matrix Team Management:
  Lead multidisciplinary teams spanning creative, analytics, SEO, product, and external agency partners in fast‑paced delivery cycles
• Stakeholder Alignment:
  Navigate complex organizational structures to ensure content initiatives align with broader business priorities while maintaining creative excellence
• Agency & Vendor Management:
  Oversee relationships with external creative agencies, technology partners, and content platforms to maximize efficiency and impact

• Content Performance Analytics:
  Leverage advanced data analysis to optimize content across channels including video, email, affiliate, SEO, influencer partnerships, and third‑party publisher networks
• Customer Segmentation & Personalization:
  Develop sophisticated CRM strategies and audience segmentation approaches to deliver personalized content experiences at scale
• ROI Measurement:
  Create quantifiable frameworks that directly tie content marketing efforts to business results including traffic, conversion, and customer lifetime value

• Omnichannel Content Orchestration:
  Support integrated campaigns across owned channels, social platforms, mobile, email, and emerging digital touchpoints
• Content Calendar & Publishing Operations:
  Manage comprehensive editorial calendars and publishing workflows that ensure consistent, compliant, and high‑performing content delivery
• Platform Innovation:
  Identify and implement new content management platforms, distribution channels, and technology solutions that enhance operational efficiency and audience reach

• Content‑driven customer acquisition and retention rates
• Digital traffic growth and engagement metrics
• Brand equity and awareness improvements
• Content performance ROI and conversion optimization
• Cross‑functional team satisfaction and delivery excellence
• Innovation implementation and technology adoption rates

• 10+ years of progressive marketing leadership with demonstrated success in…