Campaign Enablement Manager - CVS Media Exchange; CMX

Overview

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose‑driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full‑funnel ad solutions leverage CVS's in‑store and online data, extensive reach, and provide measurable results for our clientele. With a range of flexible pricing and buying models, including self‑service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Campaign Enablement Manager (CEM) will report to the Senior Manager, Campaign Enablement. This role is responsible for driving organizational efficiency and developing processes that enable optimal end‑to‑end client support across the digital media campaign lifecycle. The CEM will collaborate cross‑functionally to deliver precision, compliance, and exceptional client service at every touchpoint. The ideal candidate is a highly organized and detail‑oriented marketing operations professional with deep expertise in campaign execution, creative asset management, and cross‑functional collaboration capable of driving large scale campaigns from setup through post‑launch with precision, compliance, and operational excellence.

• Own Tentpole & Brand Campaign Execution: Lead and manage the end‑to‑end execution of tentpole and brand campaigns, ensuring all operational processes—from campaign infrastructure setup and creative asset integration to post‑launch validation—are delivered with precision, compliance, and cross‑functional collaboration.
• Campaign Infrastructure Management: Set up and maintain campaign infrastructure, including SharePoint folders, Workfront projects, team communications, intake forms, and checklists to ensure readiness and compliance for all campaigns.
• Operational Handoffs: Manage SKU mapping and trafficking logistics to ensure seamless campaign activation.
• Post‑Launch Quality Assurance: Oversee the creation of screenshot decks, manage dashboard access, and validate proof‑of‑live to ensure campaign readiness, compliance, and accurate reporting.
• Landing Page & Self‑Service Support: Manage SKU submissions, conduct landing page QA, and integrate creative banners for tentpole and self‑service campaigns, ensuring a smooth client experience.
• Optimize Booked‑to‑Bill Workflow: Deliver seamless operational support and scalable infrastructure to optimize the booked‑to‑bill process, ensuring timely and accurate billing and campaign tracking.

This role is hybrid and commutable to one of the following corporate hubs. You must work in the office 2 days a week (Tuesday – Wednesday).

• Boston or Wellesley, MA
• Woonsocket, RI
• New York, NY – Soho office
• Blue Bell, PA
• Chicago, IL

• 4+ years' experience in account management and/or project management

• Demonstrated ability to lead and execute large‑scale campaigns from initiation through post‑launch, ensuring operational precision and cross‑functional alignment.
• Expertise in setting up and managing campaign infrastructure tools such as SharePoint, Workfront, intake forms, and communication channels to support campaign readiness and compliance.
• Experience managing dynamic creative optimization (DCO) matrices, coordinating legal and clinical reviews, and overseeing asset QA processes. Familiarity with platforms like Innovid and internal creative approval workflows a plus.
• Skilled in preparing and managing insertion orders (IOs) and trafficking logistics using tools like Adobe Sign to ensure seamless campaign activation.
• Ability to oversee post‑launch QA processes including screenshot deck creation and…