Paid Media Manager

Experienced Paid Media Manager to independently own and manage our Meta and Google ad spend to optimize spend and drive growth.

Whalebone is a coastal lifestyle apparel brand born on the beaches of Montauk in 2010, now with flagship stores in Montauk and Newport and a growing e-commerce business serving customers from Maine to Malibu. We're a small, scrappy team mid-growth — actively fundraising, expanding our product drops, and building toward a much bigger version of this brand over the next few years.

We need a finance partner who can bring order and foresight to a business that moves fast and seasonally.

Whalebone is looking for an experienced Paid Media Manager to independently own and manage our Meta and Google ad spend on a freelance basis, approximately 5 hours per week.

We’re looking for one highly experienced individual — not an agency or team — who can be hands-on in the accounts, continually optimizing spend and driving efficient growth.

This is not a creative role. Our team will provide creative assets; your focus is entirely on paid media strategy, execution and performance.

• Manage and optimize Meta + Google Ads
• Own campaign setup, budgets, targeting and spend allocation
• Monitor performance and proactively optimize toward ROAS and CAC
• Test, scale and adjust campaigns based on performance
• Provide concise reporting and actionable recommendations

• 5+ years of hands-on paid media experience
• Agency experience required
• Deep expertise in Meta Ads + Google Ads
• Analytical, proactive and able to independently own the accounts
• Apparel/lifestyle experience preferred
• Remote, freelance, approximately 5 hours/week