Brand & Growth Marketing Coordinator

Job Description

PURPOSE

The Marketing Coordinator will work collaboratively with the Marketing Team to elevate and grow the Masis brand, marketing strategy, and digital footprint. While overseeing our social media presence, assisting with website management, and producing high-impact multimedia to engage both internal and external audiences, this position requires an influential, creative thinker to initiate digital campaigns, develop premium content and assets, and drive measurable results across all marketing channels.

Contributes to the efficient Masis operations by performing their duties accurately and on time.

ROLE AND RESPONSIBILITIES

Implement marketing and branding strategies and achieve objectives across all marketing channels.

SOCIAL MEDIA AND DIGITAL AD MANAGEMENT

· Create and manage compelling media across various social media platforms (may include, but not limited to: FB, IG, X, LI, Tik Tok), generating relevant and engaging content that is aligned with Masis Staffing’s values and enforces brand identity and presence.

· Collaborate with the Marketing Team to implement strategies aimed at increasing engagement, page activity and reach, general brand awareness, and broadening client and candidate audience.

· Measure and report on the performance of all social media efforts, including engagement and conversions.

· Plan, execute, and monitor paid advertising campaigns across social media and search engine platforms to drive measurable performance, maximize ROI, and optimize results.

· Generate performance reports with actionable insights, showcasing the effectiveness of paid campaigns and identifying opportunities for continuous improvement.

· Monitor and manage Masis social media channels, including reviewing and responding to messages, comments, Google Business, and Indeed reviews in a timely and professional manner; escalate notable feedback to branch leadership, HR, or management as needed.

· Repost, engage with, and create original social media content across company divisions, coordinate posts for leadership review and approval prior to publishing.

· Create and post job fair and event promotions; design and deliver supporting materials on tight timelines to support recruiting and community outreach efforts.

· Forward sales or recruiting leads generated through social media, reviews, or online inquiries to appropriate internal teams.

WEBSITE MANAGEMENT

• Collaborate with internal and external teams to ensure the Masis website aligns with branding, marketing campaigns, and overall business objectives.
• Research, develop, and publish relevant blog topics and articles that resonate with target
• Implement advanced SEO strategies to ensure optimal search engine rankings and increased organic traffic in addition to other site maintenance as needed.
• Review website pages and digital content for errors, inconsistencies, SEO improvement opportunities, and brand alignment; recommend or implement corrections as needed.
• Act as editor and quality-control reviewer for blogs and publications created by external agencies, ensuring accuracy, clarity, brand voice, grammar, and compliance prior to publication.
• Review content with a critical eye for potential legal, HR, or reputational concerns and escalate to HR and/or legal teams when required.

ASSET CREATION

• Work with the external design team to develop high-quality digital assets, including flyers, promotional materials, and multimedia content designed to captivate diverse audiences and reinforce Masis Staffing’s industry leadership.
• Create one-of-a-kind internal and client or public-facing marketing materials to support campaigns, company announcements, and In turn, oversee the printing or ordering process as necessary when in-hand collateral is required.
• Desig…