Marketing Manager, Advanced Leadership Initiative

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Harvard Business School, located on a 40-acre campus in Boston, was founded in 1908 as part of Harvard University. It is among the world's most trusted sources of management education and thought leadership. For more than a century, the School's faculty has combined a passion for teaching with rigorous research conducted alongside practitioners at world-leading organizations to educate leaders who make a difference in the world.

Through a dynamic ecosystem of research, learning, and entrepreneurship that includes MBA, Doctoral, Executive Education, and Online programs, as well as numerous initiatives, centers, institutes, and labs, Harvard Business School fosters bold new ideas and collaborative learning networks that shape the future of business.

The Advanced Leadership Initiative (ALI) is an innovative, University-wide academic fellowship program designed to help experienced leaders apply their knowledge, skills, and leadership capabilities to solve some of society’s most pressing challenges. Over an academic year in-residence, ALI provides a diverse, global community of accomplished leaders with interdisciplinary learning, leadership development, and collaboration in preparation for a next chapter of service and social impact.

The Marketing Manager partners with ALI leadership to develop and execute integrated marketing and communications strategies which advance the visibility, reputation, engagement, and impact of the Initiative. The Marketing Manager will serve as ALI’s lead day-to-day marketing resource and a trusted thought partner to leadership, translating the Initiative’s mission, distinctive Fellowship experience, community, and impact into compelling communications for prospective Fellows, current participants, alumni, faculty, partner organizations, and other external audiences.

This is a broad, integrated marketing role offering the selected candidate meaningful and gratifying impact on program growth and development through the combination of strategic planning with hands-on execution across brand and positioning, recruitment marketing and partnership development, content and storytelling, digital communications, social media, events, community engagement, and analytics. Reporting to the Managing Director, Selection and Coalition, the Marketing Manager will leverage their marketing expertise, audience insight, and strong editorial judgment to help shape ALI’s marketing priorities.

• Develop and continuously refine an integrated marketing and communications strategy aligned with ALI’s mission, Fellowship recruitment, programming, alumni engagement, and broader positioning.
• Use audience insights, performance data, market trends, external best practices, and marketing expertise to recommend priorities, campaigns, channels, investments, and opportunities to expand ALI’s visibility, reputation, and reach.
• Translate strategic priorities into measurable, multichannel marketing plans and campaigns that communicate and strengthen ALI’s positioning, value proposition, Fellowship experience, community, and impact.
• Lead Fellowship recruitment marketing and new and existing partner organization outreach by developing targeted campaigns, compelling prospective‑Fellow communications, recruitment collateral, and building relationships with professional membership organizations and other candidate pipeline partners.
• Develop and…