Hospice Marketing and Business Development Liaison

Hospice Marketing and Business Development Liaison

Join the team at Athena Health Care Systems and play a key role in expanding referral relationships and marketing efforts for Hospice of Western & Central Massachusetts. This is a salaried position with pay up to $83,200 plus an incentive program.

Shift: Monday‑Friday 8:00 a.m. – 4:30 p.m. with weekly pay. The role includes on‑road responsibilities; a candidate must have an insured vehicle.

• Act as a liaison between referral accounts, the community, and the agency to identify and develop new potential referral sources.
• Develop and maintain a monthly and daily marketing plan based on needs.
• Maximize census through effective marketing, sales calls, and public relations in accordance with the Home Health and Hospice goals.
• Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, and strategy for account development, including vertical account development.
• Manage marketing/sales budgets.
• Track and evaluate referrals.
• Ensure external sales calls are effective.
• Schedule and conduct meetings with prospective families and applicants.

• Bachelor's degree in sales and marketing preferred.
• Experience in healthcare (hospice, long-term care, acute care, etc.) required.

• Competitive and weekly pay
• Holiday pay for hourly and salaried employees
• Overtime pay for hourly employees
• Career advancement opportunities
• Exclusive employer discount program
• Employer‑paid life insurance
• 401(k) with employer match
• Vacation and personal time
• Health, dental, and vision insurance

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; all newly hired staff, regardless of position or work location, must be fully vaccinated against COVID‑19 unless they receive an approved exemption from Athena, except where prohibited by state law.