Marketing Operations Specialist

Company

team.blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online.

With a strong buy-and-build strategy, we are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products.

The Marketing Operations Specialist – North & East builds and governs the operational systems that power scalable, revenue-driven marketing across multiple brands and Hub Spot instances.

This role ensures that CRM structures, automation workflows, tracking frameworks, and reporting logic are architected with precision, fully QA’d, commercially aligned, and built to scale. Every implementation – from lifecycle stages and lead routing to GTM tags and GA4 events – must be technically robust, clearly documented, and designed to deliver clean data, reliable attribution, and clear visibility into acquisition, retention, and cross‑sell performance.

Beyond execution, the Marketing Operations Specialist actively strengthens governance standards, workflow architecture, tagging discipline, and data quality frameworks across markets. The role requires an analytical, systems‑oriented mindset, strong commercial awareness, and the ability to bring order and consistency to complex, multi‑instance environments while continuously identifying opportunities to improve efficiency through smarter processes and emerging martech capabilities.

• Manage CRM and Marketing Hub tools, managing properties, lifecycle stages, lead routing, and deduplication across instances
• Build and maintain governance frameworks: naming conventions, workflow architecture standards, and data practices that create consistency across brands
• Audit existing instances, identify technical debt, and systematically resolve conflicts, inconsistent property logic, and bad defaults
• Develop repeatable standard setups that Activation and Market teams can operate reliably without requiring Ops involvement for routine tasks
• Establish collaborative feedback loops with Sales teams to design and implement data quality frameworks to ensure that Lead and Deal data remains reliable for commercial forecasting.
• Support Sales teams with day to day operations inside of Hub Spot to ensure operational efficiency

• Build and maintain segmentation workflows, enrolment logic, suppression lists, branching rules, and re‑enrolment conditions with precision and discipline
• Ensure workflow infrastructure supports the needs of Lifecycle & Email Specialists and Campaign Managers, providing the technical foundation they need to execute nurturing flows and email series effectively
• Diagnose and resolve workflow issues systematically, working across teams to identify root causes rather than applying surface‑level fixes

• Implement and maintain GTM tags, triggers, and variables across brands, including regex, URL rules, click events, and form submissions, using versioning and environments with discipline
• Define and verify key GA4 events and conversions, ensuring accurate firing, correct parameters, and clean attribution
• Troubleshoot data quality issues across platforms: cross-domain tracking, UTM hygiene, referral exclusions, channel grouping accuracy, and GA4/Google Ads linking
• Maintain browser debugging capability (Chrome Dev Tools, Tag Assistant) for QA and issue resolution

• Build and govern tagging and reporting logic that connects marketing operations activity to commercial outcomes, helping Intelligence and Commercial teams clear visibility into renewal, cross‑sell, and winback performance
• Support the development of standardised dashboards and reporting frameworks that surface automation contribution to acquisition and retention metrics
• Document systems, workflows, and processes clearly, ensuring work is transferable,…